Marketing Featured ANZ

Foxtel rebrands loyalty program, partners with Live Nation Australia

Australia – Foxtel, Australia’s subscription TV company, has rebranded its loyalty program Foxtel First, to be now called Foxtel Reward.

Following this endeavor, the company has also partnered with live entertainment company, Live Nation Australia, to bring Foxtel Rewards members unmissable live music events.

Through the partnership, Foxtel Rewards will be rolling out entertainment experiences across the most anticipated Live Nation Australia tours. It will also enable members to experience VIP benefits, such as meet and greets with the stars, invitations to exclusive pre-show parties, and reserved ticket allocations.

Moreover, members will be able to enjoy a slate of huge local and global talent in the upcoming Live Nation tours, including Billie Eilish, Dua Lipa, Tim Minchin, and Alanis Morissette, as well as Backstreet Boys, and Rod Stewart, among others.

Greg Segal, Live Nation’s president of brand partnerships for Australia, commented, “We are looking forward to bringing Foxtel Rewards members deeper connections to their favorite artists and the music they love. We know the Foxtel Rewards program will make these experiences even more memorable for members.”

Foxtel Rewards will also bring an enhanced sport offering to their members with action-packed live sporting events, allowing them to meet sporting heroes and score tickets as part of regular giveaways. 

The program will deliver access to all areas to some of the biggest cricketing matches across the summer months including The Ashes, One Day International, T20 World Cup, and the Big Bash League, as well as NRL, and AFL, Supercars events across 2022. 

Lisa Cronin, Foxtel’s director of customer marketing and loyalty, said, “At a time where live experiences are more valued and sought after than ever before, we’re thrilled to be partnering with Live Nation Australia and rounding out our strong loyalty offering with the most exclusive money can’t buy experiences for our customers.”

Furthermore, the new rewards program will enable members to get their hands on premium movie tickets, bonus and exclusive content, and behind-the-scenes previews of their favorite shows, as well as attend VIP events.

Foxtel Rewards is free for all Foxtel residential customers with a set-top box only, which excludes Foxtel from Telstra customers.