Tag: Fitness
![[Creative Work] Move with Nicole](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Move-with-Nicole.jpg)
Sydney, Australia – Dirt has unveiled the creative and digital ecosystem behind ‘Bace’, a new global wellness platform launched with Fitness Creator Nicole McPherson and Performance Coach Bodie Larden. The project marks the first major launch from Dirt since the female-led creative collective formally...
Bangkok, Thailand – Jetts Fitness hosted a fitness and music event titled “JETTS x MILLI: Move Like a HEAVYWEIGHT” at Samyan Mitrtown, bringing together elements of exercise, entertainment, and pop culture. The one-day event featured a lineup of group workouts based on Les Mills formats, including BODYCOMBAT...
Sepang, Malaysia – AirAsia has launched a partnership with indoor fitness competition HYROX APAC, aligning fitness, lifestyle and travel to connect communities across ASEAN and the wider Asia Pacific region. Under the partnership, AirAsia and HYROX will introduce a series of community-driven initiatives...
Florida, United States — Zumba has launched its newest global campaign, ‘Your Song Is On. The World Can Wait.,’ positioning music as the driving force behind more effective and enjoyable workouts. The campaign film draws on a familiar moment—when a song comes on and focus sharpens. Energy lifts, movement...
Singapore – AIA Singapore is turning the spotlight on everyday athletes with the launch of “Road to HYROX,” an uplifting new video series that captures the sweat, spirit, and stories behind one of the world’s fastest-growing fitness movements. The multi-episode series brings to life AIA Singapore’s purpose...
Sydney, Australia – Global fitness powerhouse Viva Leisure has appointed WiredCo. as its agency of record for brand, paid, and earned media, following a highly competitive pitch. The ASX-listed company operates over 490 locations across Australia, Asia, and New Zealand. It houses leading brands such...
Global brand Anytime Fitness delivers a wake-up call with its latest campaign, "Real Life Never Stops. Anytime Starts Now," designed to inspire individuals to prioritise their health regardless of how busy life gets.
Anytime Fitness Australia and The Hallway have released a new audio campaign for Anytime Fitness using the Find Your Fit creative platform, which the partnership launched late last year. This ad, which runs on Spotify and targets listeners across Australia's most popular music genres, has a cast of distinct...
This is in response to the increasing demands and needs for fitness and wellness centres that are near the neighbourhood with excellent hygiene at reasonable rates.
The latest insights from Adjust unveil the growth of health and fitness apps during the pandemic.
![[Tech] Globe Business x Gemini](https://marketech-apac.com/wp-content/uploads/2026/06/Tech-Globe-Business-x-Gemini.jpg)