Marketing Featured Southeast Asia

Nando’s SG says ‘Thank You PERi-PERi Much’ in new campaign as dining-in services reopen

Singapore – Fast-food Nando’s in Singapore has launched a new campaign called ‘#ThankYouPERiPERiMuch’ – a penned letter thanking Singaporeans for doing their part in the country’s gradual reopening, making dining in restaurants possible again.

As people across the country face the continued threat of the pandemic, heightened alert measures were implemented on F&B outlets last 14 May 2021, ceasing dining-in services.

Done in collaboration with advertising agency Fishermen Integrated, the new campaign will also include a complimentary meal for delivery riders, a lifetime discount for healthcare workers, and double points for Nando’s members, as well as a welcome bottle of PERi-PERi Sauce for every guest on the first day.

Nando’s Brand and Innovation Manager Ying Wah Chan shared that the letter is a little message to thank everyone, the Nando’s way, for being extra safe so that their doors could reopen.

“We also wanted to show some love to all delivery riders and healthcare heroes for going the extra mile to take care of us during this trying time,” said Chan.

Meanwhile, Adam Miranda, the co-founder and executive creative director at Fishermen Integrated said, “This was our opportunity to spread some of Nando’s warmth and lightheartedness on social media as well as in real life. Clearly, we couldn’t thank people enough for practicing all sorts of safety measures so we can unlock the things we used to love doing.”