Tag: Fan Engagement
Shanghai, China – Alibaba Cloud has launched the “YOUR EPIC VIBE” campaign in partnership with Ogilvy Shanghai, inviting Olympic fans worldwide to co-create a video artwork using AI-generated visuals inspired by ice and snow sports. The campaign drew participation from fans across more than 100 countries...
Hong Kong – FC Barcelona is marking the Lunar New Year at its home ground with its “Forging the Future”-themed festivities, featuring a series of celebratory activities in a distinctive Barça style for the Year of the Horse. The club first launched its Lunar New Year campaign in 2012, aiming to strengthen...
Tokyo, Japan – Tottenham Hotspur F.C. has announced a partnership with Japanese travel company H.I.S. Co., Ltd., appointing the firm as its official regional partner for Japan until the end of the 2027–28 football season. Under the agreement, the Premier League club and H.I.S. will collaborate on fan...
Under the agreement, Standard Chartered’s branding will appear on trackside signage at Formula 1 events, while the bank’s clients will gain access to a range of exclusive experiences linked to the championship.
The launch coincides with KitKat’s status as the official chocolate bar of Formula 1 and forms part of a broader marketing push connected to the sport.
The partnership builds on the collaboration between the two organisations during the FIFA Women’s World Cup 2023™, which generated tens of billions of views on the platform.
India — The Board of Control for Cricket in India (BCCI) has awarded Laqshya Media Group the mandate to handle the opening and closing ceremonies, mid-innings match entertainment, and fan engagement for the Tata Women’s Premier League (WPL) 2026. Under the agreement, Laqshya Media Group will oversee...
New Balance began its AO sponsorship in 2024 and has since increased its on-site presence in Australia, with plans this year to broaden the reach internationally.
According to the campaign’s approach, fandom itself was treated as a form of culture, with activations aimed at allowing fans to recognise one another through shared knowledge and interests.
In addition to the product lineup, Razer said fans can expect pop‑up fan activations tied to BLACKPINK’s upcoming World Tour Pop‑Up Store in Hong Kong.
