Tag: Fan Engagement
Set across three floors, the Guinness Clubhouse blends the worlds of football and Guinness through a series of immersive spaces and activities. Guests can watch live Premier League matches on a large projector with surround sound designed to replicate a stadium atmosphere.
The partnership brings together Duolingo’s green owl mascot, Duo, and Tokopedia’s mascot, Toped — two well-known characters in Indonesia’s digital landscape that have often been linked by local internet users through memes and online commentary.
Since the partnership began in 2013, AIA and Tottenham Hotspur have collaborated on various initiatives to encourage health and wellbeing, particularly across Asia. Over 175,000 young people have taken part in AIA football clinics led by Spurs coaches.
Beginning in 2026, PepsiCo’s broader beverage and snack portfolio will be featured across all Formula 1 Grands Prix, with exclusive pouring and supply rights.
The new relationship is created by the two brands’ shared affinity for creativity, entertainment, and innovation, to bring fans together around the globe through unforgettable and one-of-a-kind experiences.
Trackside signage, digital activations, and consumer promotions reaching millions of spectators worldwide will also bear the Barilla branding.
To celebrate the collaboration, Viu is hosting a giveaway. Fans can simply follow Azuki, Viu Singapore and TN7 on their X accounts, retweet the giveaway post and tag friends in the retweet for a chance to win highly sought-after Azuki merchandise, including a Twin Tigers Jacket, and a unique TN7 Digital...
Spanning across four months, the campaign will be comprised of two phases of engaging games and challenges, featuring our men’s team players with intriguing interaction with participants on the platforms.
Through these multi-year partnerships, Tiger Beer reinforces its enduring commitment to sparking connections that bring fans in Asia and beyond closer to the clubs they love.
The company’s technology will power improved fan experiences in stadiums and global broadcasts, power enhanced analytics, and democratise data across all global football-playing nations.
