Main Feature Marketing APAC

Empowered Women 2022 series: Gretchen Largoza, CEO at AdSpark Philippines

In a conversation with Gretchen Largoza, chief executive officer at AdSpark, she shares her marketing journey across different domains in Southeast Asia. She started her professional journey in direct marketing and swiftly transitioned to digital marketing. 

Gretchen boasts 15 years of experience in marketing communications. Of what made her decide to work on different market profiles, she shared, “From the very beginning, I always do something that’s different and unknown. I like to push myself I see venturing into new things. That’s a challenge. And that’s always what I’ve done.”

“Even when I was in college, I was enamoured by the idea of working with different cultures, and of course, different people,” Gretchen adds.

During the conversation with Gretchen, we asked about her motivation and her leadership, she shared, “Being outside of my comfort zone has broadened my professional knowledge and my personal perspective. When you’re on your own, you get to do things and experience things in your own right. So in there are new life skills, seeing new cultures, mentally, and really the approach to life, that I’ve become more independent, and it has helped me expand my worldview, that there’s always a solution to something, you just have to find it along together with your team.”

Gretchen emphasised, “That is what I truly value from the different experiences that I have had. And it taught me to be very nuanced. Because even if we’re all Southeast Asian, it is really different, the way we look at things and the way we do things. Sure, there are similarities, but there are also a lot of differences. So the idea is to be able to see how best to fit marketing.”

Listen to the full conversation of Gretchen over on YouTube, where she further elaborates on cultural differences and unique features between Southeast Asian countries as well as her advice for future marketers.