Singapore – Global design consultancy Elmwood has made a number of major hires as it establishes its Singapore offer as one of the region’s leading design shops. They include Lisa Balm as creative director, Rachel Goh as head of insights, Kedar Karippail as client services director.

The new appointments mark a major refresh of the agency following Elmwood’s merger with Holmes & Marchant in the region in November 2021.

Goh will be responsible for using data and strategic thinking to help brands craft compelling stories and produce more culturally relevant work. She was previously a partner at Innate Motion, where she delivered insights and empathy-powered strategies for global and local brands across FMCG, beauty, fashion, technology and e-commerce brands. 

Meanwhile, Balm has worked on brands including Citibank, Singtel, Diageo, LVMH and PepsiCo. In her role at Elmwood, she will work alongside fellow creative director Jason Braddy to lead a creative team of more than 25 designers, visualisers and production specialists. 

Lastly, Karippail has over 20 years international brand and advertising experience working across India, New Zealand, Malaysia, Netherlands and the UK, for DDB, Geometry Global, Ogilvy & Mather and Y&R amongst others. She will work closely with Elmwood Singapore’s managing director Celeste Cheong on developing the agency’s overall growth and client strategy, building and maintaining relationships.

Cheong said, “It’s a hugely pivotal time for Elmwood Singapore and design consultancies in general. So I’m delighted that we’ve found the very best talent to help take Elmwood Singapore to the next stage in our journey. I’m really excited to work alongside Rachel, Lisa, Kedar and the existing leadership team to be an invaluable partner to all our clients.”

Meanwhile, Paul Galesloot, global CEO at Elmwood, commented, “Elmwood was created to design meaningful & memorable brands in the multi-platform age. And to do that, you need a team of experienced, truly global, diverse thinkers with an in-depth understanding of insight, idea and iconicity, as well as a broad business and industry acumen.” 

He added, “I’m delighted we’ve put together such a strong, new-look team for Elmwood Singapore, who collectively offer all the expertise required to produce distinctive, dynamic brand experiences that can succeed now and in the future.”