Tag: elfo

Kuala Lumpur, Malaysia – Malaysian higher education institution SEGi College Subang Jaya has tapped digital solutions provider elfo to improve the institution’s digital transformation strategies by being its corporate partner for integrated performance-based marketing and automation.

Included in the partnership is the utilization of elfo’s marketing automation platform elfoMAP and its application-to-person messaging platform elfoA2P, which have been used by SEGi’s marketing and recruitment division for its email and SMS campaigns for the past four months.

Sri Yosephin, head at elfo, believes that leveraging digital technology is crucial for the higher education sector, to ensure the sustainability of enrolment strategies and student retention.

“Our user-centered solutions will help simplify redundant administrative processes and provide real-time, comprehensive data such as open rate and click-through rate. These key metrics allow SEGi College Subang Jaya to model student retention and apply that model to forecast successful enrollment,” Yosephin stated.

Calvin Chan, acting principal at SEGi College Subang Jaya, agrees as well, stating that it is important for the institution to position themselves as an industry-driven higher learning institution, moving towards Industrial Revolution 4.0, which is in line with Malaysia’s nation building agenda.

“Working closely with a MAdTech expert like elfo helps us make our necessary technological shifts seamless and enables us to focus more on the college’s recruitment needs and serving our students. The straightforward onboarding process and reliable professional support are definitely convenient, cutting short our learning curve and making the integration effortless,” Chan explained.

In addition, Li Chun Young, digital marketing lead at SEGi College Subang Jaya, also noted that two of the email campaigns optimized by elfoMAP had seen a promising return. Scholarship-offer emails sent to potential students had a 90% open rate and emails sent to Australian recruitment agencies had a 30% open rate. On top of that, the college also saw a 100% increase in conversion from the email campaigns

“This is impressive considering the average open rate is only 24.9% for the education-related campaigns. These numbers and responses are unlike what we’ve seen prior to our partnership with elfo,” Young said.

Kuala Lumpur, Malaysia – Mimpikita, a local-based modest fashion label, has appointed martech company elfo in elevating its digital advertising and performance marketing initiatives.

Through the one-year partnership, elfo will be executing year-long bite-sized campaigns for Mimpikita to streamline and amplify its brand identity, as well as to align with the modest fashion label’s goals to be inclusive and provide meaningful experiences to its community known as #KitaGirls.

Furthermore, elfo will be running campaigns hand-in-hand with Mimpikita’s planned collections for the year. The campaigns, which will be deployed across all digital touchpoints – website, social media, email, conversational bot – are expected to build and uplift a Mimpikita community built on inclusivity, empowerment, and universal acceptance.

Mimpikita, originally founded by three sisters – Nurul, Amirah, and Syahira Zulkifli – has been in the fashion industry for more than 12 years, and has since then garnered a ‘local cult based on bespoke ready-to-wear pieces’, according to Rose Maria Bague, senior account manager at elfo.

“What we can bring to the table is our expertise in helping brands and businesses establish a solid brand identity and increase overall share of voice (SOV), by providing Mimpikita with brand consulting, performance optimization across all of its digital channels, and lead-generation campaigns,” Bague stated.

Meanwhile, Sri Yosephin, head at elfo, stated that their contribution to Mimpikita is part of the fashion brand’s aspiration to expand globally, as their fashion pieces have been prominently featured at the Kuala Lumpur Fashion Week and had intimate collaborations with other local designers.

From left to right – Syahira, Nurul, Amirah Zulkifli, Co-Founders of Mimpikita

“Our service offerings for Mimpikita are part of a bigger plan for this modest fashion label to go global. Besides harnessing our digital marketing expertise, we are also utilizing elfo’s proprietary digital platforms such as elfoMAP (an email marketing automation platform), elfoA2P (an application-to-person messaging platform), and soon, elfoBOT (an intuitive chatbot), to complement and enable our strategic campaigns for Mimpikita,” Yosephin explained.

For one of the founders, Nurul Zulkifli, their recent partnership with elfo will center on keeping their values with the #KitaGirls community, regardless of progress and expansion.

“As we continue to evolve and expand with the help of elfo, designing carefully crafted pieces for the everyday woman will still be at the heart of Mimpikita. Our wish is to build an inclusive community, to inspire women all over the world with our casualwear,” she added.