Tag: Documentaries

New York, USA — Shutterstock, a leading global creative platform for transformative brands and media companies, has announced that Shutterstock Studios, the company’s creative and production arm, is broadening its offering to include original documentary films and series.

Led by Aiden Darné, VP and global head of Shutterstock Studios, formerly a VICE Media executive, one of the first projects is a docuseries featuring Jimmie Johnson, the seven-time NASCAR champion and American professional racing driver. This docuseries was produced in partnership with Carvana, a Fortune 500 company that fosters an intuitive and convenient online car buying, selling, and financing experience.

The eight-part series, titled ‘Reinventing The Wheel,’ gives global viewers an all-access, behind-the-scenes look at Jimmie Johnson as he navigates his second INDYCAR season after an exceptional career in NASCAR racing.

Darné said, “We are so excited that our first entry into the high-demand world of documentary storytelling is in partnership with Carvana. It’s been amazing to capture the intimate moments of the career switch of Jimmie Johnson – one of the greatest race car drivers of all time.”

‘Reinventing The Wheel’ is just one of several shows that Shutterstock Studios currently has in production. A second show, titled, ‘The Money Shot’ follows celebrity photographer Miles Diggs, the man behind famous images like Rihanna’s pregnancy photos. Both ‘Reinventing the Wheel’ and ‘The Money Shot’ will be hitting TV and streaming services soon.

Shutterstock Studios has other shows in various stages of development and production like ‘Behind The Lens,” which chronicles Diana, Princess of Wales and the ‘History of Boy Bands’ – a unique look into the 90s biggest boy bands.

Jamie Elden, chief revenue officer at Shutterstock, said, “Since Shutterstock Studios’ inception in November 2020, the team has rapidly established itself as a key player in the industry, and as a premier end-to-end creative content solution partnering with some of the world’s biggest brands and companies like Amazon, ITV, BBC and Microsoft.”

He mentions that what’s unique to Shutterstock Studios is that their content is powered by one of the largest archival collections in the world, including exclusive access to the Condé Nast Collection, A+E Networks Archive, the LIFE Collection and more, enabling producers to create compelling content for all platforms and production mediums.

Meanwhile, Ryan Keeton, chief brand officer and co-founder of Carvana, commented, “We continue to be inspired by Jimmie’s commitment as he’s forged this new path in his racing career. Our team was excited to collaborate with such talented partners on the Reinventing the Wheel docuseries to bring such unique and exclusive access as Jimmie faces this exciting next chapter. Carvana has always stood for challenging the status quo and we see that same drive and passion in Jimmie.”

United States – Movie streaming app Netflix has launched on September 10 its global campaign “One Story Away” and with it, adds a categorization feature on the app which classifies movies and documentaries according to the experiences and memories they inspire into viewers.

For example, Bill Gates’ three-episode documentary, Michelle Obama’s memoir-based program, and Michael Jordan’s The Last Dance are all grouped into the collection “One Story Away From Meeting Your Heroes.” And there are a whole other “One Story Away” collections on the app. 

The collections, since yesterday, have been available for browsing, in tandem with the release of the campaign at large, according to a blog post by Vice President for Brand Eric Pallotta. 

Under one “One Story Away” collection, users can now easily find content that makes them feel like a teen again. Another grouping has gathered movies and shows that stimulate in viewers the value of standing up for something, while comic type and mellow genre movies have also been rounded up for each of its special “One Story Away” collection. 

The inception of the campaign is mainly attributed to the platform’s celebration of the power of storytelling.

“The TV shows and films we watch bring out all sorts of different emotions, give us perspectives we’ve never seen before and even make us feel closer to each other,” wrote Pallota.

He shared that it was a couple of years ago when he heard the phrase “we’re only one story away” from a colleague in a hallway, where the thought has stuck with him ever since, knowing that it would resurface one day into something valuable.

“These words perfectly encapsulate the passion for storytelling that lies at the heart of what Netflix – and the creators we work with all over the world – are trying to bring to our members,” Pallota said. 

Netflix has released a short video ad on its YouTube channel, the first in the campaign, where throughout the video shows the proverbial moving line or streaming indicator that appears at the bottom of every movie watched, simultaneously progressing from start to finish as the ad plays along.

A consistent voice-over of the phrase “Maybe you don’t know what it’s like…” is played, enumerating different examples of unlived experiences, where at the end, is capped off with the campaign’s message, “but that’s exactly what makes a story worth watching.”

Pallota said, “People have very different tastes and moods. But no matter who you are or where you are, we’re all only one story away from seeing, feeling, and connecting more.”