Mumbai, India – As the country is battling one of the worst waves of COVID-19 recently, crowdfunding platform DonateKart and media tech NEWJ have teamed up in a recent campaign aimed to raise awareness of the COVID-19 situation in the country by raising funds for oxygen cylinders and concentrators.

The fundraiser responds to the evident shortage of medical oxygen in the country, as more and more medical institutions are battling oxygen shortages to be distributed to COVID-19 patients.

The contributions from the campaign are directly given to ‘Doctors For You’, a pan-India humanitarian organisation begun by doctors and members of the medical community with an international presence.

NEWJ, acting as digital media partner, will amplify the message through its channels to a community of over 19.75 million audience and encourage their participation through donations.

“We, at DonateKart, have consistently worked towards bringing together individuals for causes that affect lives. In this time of crisis, the need to reach out to a larger audience is of utmost importance. For this, we are glad to have partnered with NEWJ to amplify this significant campaign to encourage individuals to contribute and make an impact in this hour of need,” said Anil Kumar Reddy, co-founder and CEO at DonateKart.

Through various campaigns, DonateKart will be helping more than 20 charities in helping raise oxygen supplies and help the disadvantaged and raised funds worth INR20 crores towards procuring necessary relief material and products during the pandemic.

“We are grateful that NEWJ as a platform can reach a wide, diverse audience who form a united community and act as agents of change. Our users have shown an overwhelming sense of empathy and desire to help amidst the second wave of COVID-19. We urge every citizen to play a part in ensuring India conquers its battle against COVID,” said Shalabh Upadhyay, founder and CEO at NEWJ.

As of this writing, the campaign has raised more than INR15M, about 16% of their goal, which has tallied 1406 unique donors.