Tag: Digital presence

Singapore – With more and more small and medium enterprises (SMEs) now migrating towards creating a digital presence, presentable yet simplified video editors are an essential for them to create visual-appealing multimedia for their growing number of online users. Hence, marketing technology software-as-a-service (SaaS) video tool Oneshot has released their latest simplified video editor catered to SMEs looking for easy-to-use video editing tools.

Said video editor tool creates personalized videos using a simple point-and-click interface, without the heavy lifting of tedious video editing. This is further supported by various pre-built and professionally-designed templates to cater to the uses of numerous businesses and industries. 

Oneshot offers three affordable packages to choose from: Lite(S$39) for three videos, Pro(S$159) for 20 videos, and Ultimate(S$120) for 20 videos per month. The video maker does not offer stock images or footage in an effort to encourage brands to use their own assets in creating authentic videos for their various personal or business uses.

With an objective to empower SMEs and small businesses during this time of digitalization, Oneshot offers its service at an affordable price point, to allow anyone to access and create videos for their marketing and advertising needs.

“We realize that many businesses, especially SMEs, are inconsistent in asserting their presence online. Many are still tightening purse strings or fighting to remain afloat, and hiring a creative agency is an expensive luxury. However, cutting down on the marketing budget affects a business’ brand presence and reduces the opportunity to boost online traffic and sales,” said Cindy Chay, co-founder of Oneshot.

She further added that the service aims to bridge the gap of presentable media and affordable video editing strategies, which in turn provides SMEs and other smaller companies access to perfectly optimized videos at an affordable price. She adds that it enables its users, whether complete beginners or individuals with limited video editing knowledge, to create pro-grade videos at their fingertips.

Meanwhile, Christantio Giovanni, co-founder at Oneshot, shared that we are currently met with many different types of videos and advertisements from a wide range of industries, such as F&B, retail, fashion and even education, and that thhis exciting selection of variety has inspired Oneshot to develop hundreds of pre-built and professionally designed templates, as we encourage designers and animators to take full control and add their personal touches. 

“Every aspect of the video template selection is born out of unrestrained creativity, whether it be for creating testimonials, instructional videos or even sales and promotional ads. We take pride in constantly updating the platform and are passionate in developing new video templates that bring forward the persona of SMEs and businesses in every industry,” Giovanni said.

The video templates offered by Oneshot comes in an abundance of choices, all catered for businesses to meet their marketing goals, whether it be to gather attention from the audience, influence higher conversion rates or actively sell products. Furthermore, for video-making beginners or individuals with limited video editing knowledge the tool promises to take care of the heavy lifting such as the design and animation portions in order to save time.

Singapore – As the first half of 2021 is still spent with how the rest of the world embattles with the ongoing global pandemic, digital engagement has been relevant more than ever, as a new report from unified customer experience (CX) platform Emplifi unveils how Singapore statutory bodies and ministries have leveraged social media to build their online presence.

According to the report, Twitter accounted for the most of social media content posted by these government bodies during the first half of the year, amounting to 15,403 tweets or 54.47% of social media content. This is then followed by Facebook (8,470 posts or 29.95% of overall content), Instagram (2,745 posts or 9.71% of overall content), and YouTube (1,661 posts or 5.87% of overall content).

Despite these numbers, Facebook takes the helm as the social media platform where most followers of these gubernatorial bodies engage the most, accounting to 2.53 million interactions or 75.66% of overall social media interactions. This is followed by Instagram (682,555 interactions or 20.39% of overall interactions), Twitter (71,848 interactions or 2.15% of overall interactions), and YouTube (60,529 interactions or 1.81% of overall interactions).

Collectively, statutory boards produced three times more content than ministries in H1 2021. However, ministries received better engagement, with over 1.7 million total interactions versus 1.6 million interactions received for statutory boards. This trend began at the start of the COVID-19 pandemic as ministries increased the frequency of content, including pandemic measures from the Ministry of Health (MOH), along with announcements from various ministries on budgets and assistance schemes.

Similar to 2020, the audience remained highly engaged with Singaporean gubernatorial bodies, as over 50% of all content related to government entities was generated by individual users, totaling close to 30,000 of user-generated pieces. There were also 3.35 million interactions across all government profiles in H1 2021.

Despite these engagements, there has been evident social media fatigue across these ministries and statutory bodies in the country. Known for previously engaging only online through Facebook and Twitter, they have been slowly engaging in Instagram as well to attract younger audiences. Instagram was notably the most engaging platform with an engagement rate of 1.19% while share-of-voice grew from 59.44% in H1 2020 to 72.83% in the same period this year.

In response to these social media fatigues, ministries and statutory boards were encouraged to revisit their content approach, utilizing short-form videos, which were also notably the best performing content pieces. For instance, Workforce Singapore leveraged YouTube videos in their campaigns, which skyrocketed in views, increasing by 23 times (388,911 views in H1 2020 to over 9 million views in H1 2021). This made them the top-performing government body by YouTube video views.

For Zarnaz Arlia, chief marketing officer at Emplifi, social media is proving to be an increasingly important channel for the public sector as Singapore’s governmental authorities focus on keeping their inhabitants engaged and informed during the pandemic. She added that frequent communication is key and there really is no other alternative to social media when it comes to reaching and engaging with people at scale.

“The pandemic has encouraged a more humanized approach to social media. This has led more government bodies to focus on revitalizing their social media strategies through relatable and inspirational content presented in engaging formats. The need to understand which platforms and content types work best on social media is no longer just a concern for brands. More and more we see the public sector leverage social media channels to connect with their audiences on a deeper and more meaningful level,” Arlia said.