Tag: Digital creative

India – Real estate company Gulshan Group in India has appointed digital marketing agency iCubesWire to be its digital creative partner.

Gulshan Group is an established real estate organization with vast business networks in the country. It has a presence in the infrastructure development, construction, and housing segment, as well as other business operations. 

As per the mandate, iCubesWire will be handling the digital creative duties of Gulshan’s residential and commercial projects, including Gulshan Dynasty and Gulshan one29, among others. The marketing agency will also be heading the brand’s communication and strategy across digital and offline media channels. 

Gulshan Group’s Vice President of Marketing Suneet Singh shared that iCubesWire owes its win to their expertise in marketing, especially for the real estate market.

“We at Gulshan Group believe building a better world takes time and years of experience. And since iCubesWire shares the same ideology and brings the perfect mix of creativity and strategy, we are glad to have them on board as the brand’s creative agency,” said Singh.

Meanwhile, Sahil Chopra, the CEO and founder of iCubesWire, commented that they are honored to be chosen as the creative agency for the Gulshan Group. 

“We hope to scale new heights for the brand through our innovative solutions and expertise in marketing. We are looking forward to growing the brand’s business exponentially,” said Chopra.

iCubesWire is a digital marketing agency in the country that offers 360° concepts to various clients across e-commerce, automobile, technology, and finance, as well as travel, and hospitality, among others.

India – India’s healthcare retail chain Zeno Health has awarded its mainline and digital creative duties to Dentsu Impact India, the creative agency from the India division of dentsu international. Dentsu Impact won the account following a multi-agency pitch that involved several other leading agencies. 

Zeno Health, which was formerly Generico is one of the fastest-growing pharmacy chain brands in India that focuses on generic medicines and is available across more than 80 stores in Mumbai alone. With this win, Dentsu Impact aims to build a strong foothold for Zeno Health in the progressively growing retail and online pharmacy space across the country. The agency will kickstart the association with the launch of a massive campaign for Zeno Health in Mumbai. 

Both Dentsu Impact’s president Amit Wadhwa and Managing Partner and National Creative Director, Anupama Ramaswamy, expressed excitement for the partnership. 

“The rise of online pharmacies in the healthcare segment has been phenomenal. We are excited to partner with Zeno Health, an omnichannel player in this segment whose focus is to build a holistic healthcare environment that is accessible and affordable to all. We are looking forward to creating some great work, together,” said Wadhwa. 

Meanwhile, Zeno Health’s Founder Siddharth Gadia, commented, “We are beginning the brand creation journey for Zeno Health and we cannot imagine a better partner than Dentsu Impact to unveil this journey to the world. We look forward to creating an impeccable consumer healthcare brand, together.”