SME Featured Southeast Asia

CREA to build cross-border global platform network with SuperOrdinary following minority stake

Singapore – CREA, the one-stop omnichannel solution for brands established by Lazada co-founders, has recently secured a US$25m investment from SuperOrdinary, the global distributor of leading beauty brands. SuperOrdinary will be taking a minority stake in the SEA-based commerce enabler, and within this, the two announced that it will be developing a new cross-border global platform network.

SuperOrdinary’s portfolio includes beauty brands Drunk Elephant, Malin + Goetz, The Ordinary, and Supergoop!, among others. The new global platform network will allow each company’s respective portfolio to expand into new markets. 

The partnership means consumers in Thailand and Southeast Asia will have an increased choice of global beauty brands to choose from when shopping. CREA said that brands will also benefit from easier regional market entry via a single solution. 

Aimone Ripa di Meana, CREA’s co-founder, said that Southeast Asia presents a unique opportunity for global brands with young digital-savvy consumers increasing their consumption power and avidly engaging with global trends through digital media. 

“Entering these markets with a digital-first approach is key and CREA is uniquely positioned to enable this opportunity with an omnichannel strategy,” di Meana said. 

CREA Co-Founder Alessandro Piscini added, “CREA has built a unique value proposition through our proprietary technology, CUSP, logistics infrastructure, and a world-class team that makes entering Southeast Asia simple for global brands.”

CUSP is CREA’s omnichannel technology platform which carries business insight, order management, purchase management, and catalogue management capabilities. 

Julian Reis, CEO and founder of SuperOrdinary, commented, “Digital commerce in Southeast Asia is experiencing an unprecedented boom and CREA’s team has played an integral role in allowing its portfolio of more than 70 prominent lifestyle brands to capitalize on this trend.”

CREA started in Thailand in 2019 with current presence expanding to Malaysia and Singapore. The company said it’s eyeing to open in Vietnam, Indonesia, and The Philippines in the near future. 

Technology Featured Southeast Asia

SmartOSC, Antsomi partner to offer omnichannel retail solution

Singapore – E-commerce enabler SmartOSC and marketing tech Antsomi has announced a new partnership to offer an end-to-end omnichannel retail solution for both of their clients. As such, SmartOSC will become Antsomi’s global reseller as of 2021, mainly focusing on the growing APAC market. 

The end-to-end omnichannel retail solution is powered by Antsomi’s customer data platform, Antsomi CDP 365. The software unifies multiple data sources to create a 360-degree customer view and provide an omnichannel experience. 

SmartOSC is an e-commerce solution agency that specializes in scalable enterprise services. For the agency, the partnership is significant as it allows them to continue building data-driven e-commerce solutions and comprehensive digital transformation for their clients. 

Founder and CEO of SmartOSC, Thai Son Nguyen, said, “This new partnership with Antsomi will strengthen the offering of both companies and allow us to keep delivering cutting-edge omnichannel solutions to our clients.”

Meawhile, Serm Teck Choon, co-founder and CEO of Antsomi, commented, “We are thrilled to partner with SmartOSC, which is a reputable full-service e-commerce agency. We hope such partnership can empower our clients with omnichannel marketing solutions, particularly from data unification, data activation, and marketing automation standpoints.” 

Antsomi is a regional marketing technology company that launched CDP 365 in June 2020. Antsomi helps clients unify and activate their customer data via CDP 365 with custom solutions, when necessary, on top of clients’ existing martech stack. The new partnership allows Antsomi to access SmartOSC’s extensive client coverage, covering key markets in Singapore, Australia, Indonesia, and Malaysia as well as in Vietnam, and Thailand. 

For their first regional client, the partnership has recently won ASUS Singapore. SmartOSC and Antsomi will be working together to deliver a data-driven omnichannel retail solution to the tech brand.

In June, Antsomi has officially announced its entry to Indonesia with Ilona Juwita appointed as country director.