Jakarta, Indonesia – Digibank by DBS has teamed up with the creative agency Digital Sea, a creative agency combining the expertise of FCB and McCann, to launch its new campaign showcasing a heartfelt journey of ambition and achievement.
Titled ‘Dream Unlock: From Office Hustle to K-Pop Stage Rustle,’ the campaign features a short film that follows the heartfelt journey of a Gen Z individual who, after considerable effort, finally meets her idol.
Based on the concept of ‘Dream Fulfilled: Gen Z & Millennial Story’, it highlights a genuine story of determination and passion, illustrating the lengths to which Gen Z and Millennials will go to fulfil their dreams.
From the challenges of obtaining a pricey concert ticket to navigating the competitive ticket-buying process, the campaign also shows how the digibank Z credit card is the ideal companion for reducing stress and making dreams more accessible without jeopardising cash flow.
This is the second campaign by digibank to employ cutting-edge AI tools. This campaign blends dynamic and vibrant AI visuals with the essence of pop culture, capturing the excitement of fulfilling a dream.
Melfrida Gultom, head of consumer banking group at Bank DBS Indonesia, stated, “Digibank by DBS is celebrated for its innovative digital banking solutions. Our goal is to consistently set new benchmarks in the industry in everything we do.”
Also speaking on the campaign, Risanti Febriana, executive director of marketing and communications consumer banking at Digibank by DBS, said, “With the spirit of ‘A Different Kind of Bank,’ DBS Indonesia positions itself as a bank that is different from traditional banks. We continue to focus on providing a different and better experience for consumers in managing their finances, including helping them to achieve their dreams. We convey this message in a recent and relevant way, ensuring that our communication resonates with our audience.”
Meanwhile, Bellamia Agustina, GM of Digital Sea, shared, “This campaign demonstrates the incredible potential of combining creativity with cutting-edge technology. We are thrilled to collaborate with digibank to tell a story that resonates deeply with the Gen Z and Millennial audiences and showcases the innovative spirit of digibank.”