Beijing, China – We Are Social, the global creative agency network, has further boosted its international growth through the opening of a new office in Shenzhen, China.
The Shenzhen quarter marks the network’s 18th office location, adding to the agency’s existing ones in Shanghai and Beijing in mainland China. It will be led by Dickens Dong, the agency’s general manager, whilst Aaron Breeds will serve as the Shenzhen leg’s creative director.
Breeds will be overseeing a seven-strong local creative team as well as the other creative team members in different locations. He will be working with clients Chinese smart wearable brand Amazfit and consumer electronics brand CHiQ, as further shared by the agency.
Dong said that the team is very excited to be putting down its roots in Shenzhen and, all the more, in such a thriving tech area.
The new office is specifically located in the Nanshan district of Shenzhen, known as the city’s Silicon Valley. It is an area bustling with innovative tech players, enclosing 100+ listed companies and 1,000+ high-tech businesses, and moreover, is said to contribute to 25% of Shenzhen’s GDP.
Dong commented, “Our growing roster of clients will benefit from our immersion in tech culture and of course the opportunities that naturally arise by working in Shenzhen.”
Pete Lin, We Are Social’s North Asia CEO, also said, “Shenzhen has become strategically important for us in the past few years, as its technology brands have increased demand for our global marketing services. We believe that by being there on the ground in Shenzhen, we can more effectively address the needs of our current and future clients.”
Meanwhile, Nathan McDonald, the Group CEO at We Are Social, remarked that as We Are Social continues to expand globally, Shenzhen is just the perfect fit for the agency.
“It’s home to a busy, thriving tech community with both emerging and established brands who are looking to grow in China and beyond. We’re excited to be on the ground with a talented team, closely supported by their colleagues in China and the wider We Are Social network,” he added.
The Shenzhen office will be opening with a team of 20 and plans to double said count by the end of 2023.
Other offices of We Are Social are located in New York, Los Angeles, Toronto, Madrid, London, Singapore, and Sydney, amongst others.
In July 2022, the North Asia region of the network also saw it acquiring Hong Kong-based above-the-line agency Metta Communications. As a result, the latter had been rebranded to ’Metta/We Are Social’.