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Marketing Featured Global

DHL comes out with new global campaign to reassert leadership in growing e-commerce industry

Boon, Germany – E-commerce has been seeing an unprecedented rise in adoption in the past recent years, and with this, a slew of new players in every touchpoint in the ecosystem is biting at the open opportunity. The giant in logistics Deutsche Post DHL Group (DHL) has come out with a new global brand campaign to reassert its leadership and expertise in e-commerce, and it is titled ‘Keep up with the clicks’.

Besides providing delivery service in the growing e-commerce industry across 220 countries and territories, DHL also offers advice to companies on improving their website presence with a website health check.

The campaign’s TV spot, done in collaboration with DHL’s creative lead agency 180 Amsterdam, aims to remind businesses that DHL is the ideal partner to help it deal with the current increasing demand in e-commerce and to help it “keep up with the clicks.”

The TV spot features the voice of ‘Pirates of the Caribbean’ actor Tom Hollander, who explains in a rhyme-like rhythm how e-commerce has grown rapidly over the last few years. He tells the story of online shopping, from the early days when it was still easy for a retailer and logistics provider to keep track of and meet demand, and how online shopping has now become more established and almost a routinary part of our lives.

DHL Express’ CEO John Pearson said, “As logistics experts, we can help companies keep up with the growth and benefit from it in the best possible way. In addition, we can help any brand to be a global brand tomorrow. Especially offering express delivery is beneficial for fast-moving e-commerce and can increase consumer buying activity and consumer loyalty.”

The campaign will be running in more than 30 countries, and in addition to the TV spot, the campaign will be seen across digital channels, both in the form of digital banners and video, as well as print ads.

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Marketing Featured ANZ

DHL eCommerce Solutions expands Sydney headquarters to meet growing shipping demands

Sydney, Australia – DHL eCommerce Solutions in Australia, a division of the multinational logistics company, Deutsche Post DHL (DPDHL) has announced that it has relocated its Sydney headquarters to a 19,000 sq. m facility at the industrial property Millennium Court located at the suburb Matraville. The eCommerce unit will now be co-located with another DPDHL unit DHL Global Forwarding.

The relocation will see the e-commerce logistics specialist more than double its square footage from its current Rosebery HQ. 

The expansion comes in the middle of the significant growth in e-commerce shipping demands from overseas consumers as a result of lifestyle changes brought about by the Covid-19 pandemic. The company said that its export volume of children’s toys since the start of the year has been 60 times over. Other product categories such as kitchen & home cooking, health & beauty, and pet products are also said to have recorded triple digit growth in volume.

“Now more so than ever, Australian businesses are seizing cross border opportunities to expand their business globally, despite the current economic headwinds. As e-commerce becomes the new normal, this investment will enhance our speed and service capabilities,” said Denise McGrouther, managing director for DHL eCommerce Solutions Oceania

The new facility will provide for better organization with space for planned investments into innovative warehousing technologies. When fully operational, the company expects advancements to enhance overall efficiency and enable faster processing times for the growing number of e-commerce parcels coming in and out of Australia.