Tag: Dettol

Australia – Advertising agency WiredCo. has launched a major new campaign for Reckitt’s hygiene brand, Dettol, who has partnered with The Wiggles to find a way to turn handwashing into a fun experience for both parents and children alike.

The partnership approaches handwashing from a fun standpoint, using a trusted role model and music to build memory structures that teach children to wash their hands properly.

To raise awareness of the partnership, WiredCo was appointed to develop the ‘Wash Like The Wiggles campaign’, which has launched across cinema, TV, creator partnerships, earned media and multiple digital touchpoints this week in ANZ, centred around a song and a simple dance routine and music video that was co-created with The Wiggles.

Alongside this, a new Dettol Kids Colour Foaming handwash has been created with The Wiggles, which helps making handwashing fun, and is available in multiple stores across the ANZ region.

To complement the campaign, a limited edition Wash Like The Wiggles songbook has also been created for content creators, schools and media, which helps parents learn the lyrics and actions with their children.

Talking about the partnership and the campaign, Holly McCarthy, marketing director for Reckitt ANZ, said, “During the pandemic, hand hygiene naturally grew. Post-pandemic, it’s important that we keep it on the agenda amongst 3–6-year-olds so they can keep building those vital social and play skills without interruption from the spread of germs.”

“After hearing from parents and teachers about the challenges they face when it comes to getting kids to wash their hands, Dettol had to help.” she added.

Meanwhile, David Kennedy, partner at WiredCo., commented, “Being part of this coming together of two giant Australian icons in Dettol and The Wiggles was an absolute privilege for our team. For us, working with such a compelling insight and bringing that truth to life was important to solving the challenge in the freshest possible way.”

Kuala Lumpur, Malaysia – Global antiseptic brand Dettol, together with its creative agency, Kingdom Digital has recently launched its latest campaign in celebration of Malaysia’s National Day.

Produced by Imagineers Film, Dettol and Kingdom Digital’s campaign film aims to celebrate firefighters and the one common legacy they share, which is to protect at all costs.

The film, titled ‘A New Legacy to Protect’,  features TPgB Syed Shahril Anuar, the station chief of the Subang Jaya Fire Station, as he shares how his late father inspired him to become the person he is today and to carry on the legacy his father began.

Tiffany Tang, the marketing director of health and hygiene at Dettol Malaysia, said, “Dettol exists to protect lives by reducing the burden of illness because keeping people healthy and safe is at the forefront of our minds. It is our mission to inculcate good hygiene habits to break the chain of infection through trusted science and innovative developments. Protection is more than action. Rather, a legacy we all share for generations.”

Meanwhile, Edmund Lou, head of strategy at Kingdom Digital, said, “Frontliners have been and will always be at the forefront of protection. Then there are the firefighters, the least celebrated frontliners. And to meet a firefighter with a strong heritage and meaningful legacy was truly an unexpected blessing.”

Kuala Lumpur, Malaysia – Germ protection brand Dettol in Malaysia has launched its latest campaign in celebration of Parents’ Day. The campaign was conceptualised by Dettol’s newly appointed digital agency, Kingdom Digital, and produced by Imagineers Film.

Titled ‘A Parent’s Promise: Keeping Our Children Protected & Loved’, the 3-minute film highlights the journey of new parents as they navigate the challenges and excitement of parenthood. The film features two sets of new and young parents — Reuben Kang and Kelly Kang, as well as Alam Wakaka and Alisya Najwa. 

Through fun and relatable questions about their roles at home, such as who’s the stricter parent and who’s the chief hygiene officer, the film showcases the challenges that these new parents face in raising a little one while also highlighting the joy and rewards of parenthood.

Commenting on the campaign, Tiffany Tang, marketing director for health and hygiene of Malaysia, Singapore, and Vietnam of Dettol Malaysia, said, “We’re excited about this latest initiative for Parents’ Day. We believe our consumers who are new parents and going through the same thing will find the stories relatable.”

Tang added, “At Dettol, we understand that things may not always go according to plan in parenthood, so our hygiene solutions are designed to make it easy for them to feel protected, confident, assured, and have the peace of mind to take on whatever the day may bring.”

Edmund Lou, head of strategy of Kingdom Digital, also said, “We understand that new parents often turn to social media and influencers for advice and tips on navigating parenthood. That’s why we based our campaign concept on this human insight, featuring two pairs of young parents who are also content creators to share their experiences via an engaging online film.”

The campaign will be running for one month and the online film is now available to watch on Dettol’s social media channels and the influencers’ Instagram pages.

Singapore – The recent FMCG brand rankings by YouGov has revealed that food brand Maggi and hygiene product brand Dettol are the most-considered fast-moving consumer goods (FMCG) brands in Singapore.

Based on YouGov’s BrandIndex’s Consideration score, Maggi scored 30.3 points whilste Dettol scored 34.2 points. Said metric is a measure of likelihood of purchase from the category.

Next up on the food rankings were snack brands Calbee (27.5 points) and Oreo (25.9 points), followed by the first local brand to make the ranking, Singaporean biscuit manufacturer Khong Guan (23.0 points). 

Meanwhile, American potato chip brands Lay’s (22.7 points) and Pringles (22.3) – ranked in fifth and sixth – were within 0.4 points of each other, with Japanese convenience food and instant noodle company Nissin closely behind (22.2 points). Sweet snack Pocky (18.6 points), Malaysia-headquartered biscuit brand Julie’s (18.3 points) and Japanese biscuit Hello Panda (18.3 points) rounded off the top ten.

In the personal care product category, Unilever brands Dove (26.0 points), Lifebuoy (19.9 points) were next to come after first-ranked Dettol, followed by Lion Japan’s Kirei Kirei (18.6 points).

In addition, The Body Shop was ranked in fifth (18.1 points), with Japan-formulated body wash Shokubutsu closely behind (16.9 points). P&G’s Gillette was the next most-considered in seventh place (14.6 points), followed by its dandruff shampoo brand Head & Shoulders in ninth (12.2).

Lastly, skin and body care brand NIVEA was ranked eighth (13.6), while feminine hygiene product manufacturer Kotex rounded off the top ten most-considered personal care brands (12.2 points).

In a recent report, YouGov has also recently recognised DBS and POSB as the most-considered banking brands in the country. Meanwhile, in overall brand rankings, the country’s airline carrier Singapore Airlines emerged as the top brand for 2022, bagging the spot for five consecutive years.