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Tag: DDB Group Hong Kong

FSDC DDB HK Money Campaign
FSDC’s new campaign casts ‘Money’ as lead character to showcase HKs financial appeal
Posted on October 23, 2025
by Aliza Carmona
Hong Kong – The Financial Services Development Council (FSDC), Hong Kong’s high-level, cross-sectoral advisory body for the financial services industry, has joined forces with DDB Group Hong Kong to roll out a global campaign that spotlights ‘Money’ as the face of Hong Kong’s financial proposition. The...
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MTR DDB Group HK railway campaign
MTR takes commuters on a journey through time in new campaign with DDB Group HK
Posted on October 22, 2025
by Aliza Carmona
Hong Kong – MTR, Hong Kong’s main rail operator, has teamed up with DDB Group Hong Kong to launch a time-travel-themed campaign that brings its upcoming network developments and new train lines to life. Titled “Building the Future Today”, the campaign seeks to address the challenge that many Hong Kongers...
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McDonald's HK
McDonald’s Hong Kong recreates 1975 restaurant in a nostalgic 10-minute short film
Posted on September 16, 2025
by Lyene Marie Darang
Hong Kong — Nostalgia is McDonald’s Hong Kong’s focus in a newly-released 10-minute short film for the opening day of its first local restaurant in 1975. As part of its ongoing 50th anniversary celebrations and produced in collaboration with creative agency DDB Group Hong Kong, the film blends historical...
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Andreas Krasser DDB HK ALD
Agency Leadership Decoded: DDB HK’s Andreas Krasser on harnessing culture and people for impact
Posted on August 29, 2025
by Aliza Carmona
Hong Kong’s creative industry is navigating a paradox: clients are asking agencies to deliver work that is bolder and more relevant than ever, while budgets are shrinking and risk appetite is at an all-time low. To succeed, agencies must not only craft standout creative but also prove its business impact—and...
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octopus ddb group hk campaign 2025
Octopus launches citywide campaign with DDB Group HK to promote new brand platform
Posted on June 24, 2025
by Aliza Carmona
Hong Kong – Octopus has teamed up with DDB Group Hong Kong to roll out “Octopus Go”, a new brand platform ushering in a broader era of accessibility—backed by a citywide campaign shaped by real-time movement data to inform its music, media, and messaging. Drawing on its extensive transaction data, Octopus...
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lee-kum-kee-global-brand-campaign-main
Lee Kum Kee launches inaugural global campaign to celebrate Asian culinary culture via DDB Group Hong Kong
Posted on January 23, 2025
by Aliza Carmona
In collaboration with DDB Group Hong Kong, Lee Kum Kee’s global campaign seeks to strengthen its connection with an expanding international customer base while attracting new audiences worldwide.
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Mannings encourages Hong Kongers to take sleep seriously in new campaign with DDB Group HK
Mannings encourages Hong Kongers to take sleep seriously in new campaign with DDB Group HK
Posted on October 3, 2024
by Teddy Cambosa
In the campaign, the Mannings Cat sweetly sings along as it kindly inspires people to improve sleep quality in different ways. The video concludes with the lullaby slowing, as people gently fall asleep with the help of Mannings products.
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Tiger Broker
Tiger Brokers appoints DDB Group Hong Kong to handle creative, social media mandate for Tiger Trade
Posted on May 31, 2024
by MARKETECH APAC
DDB Group Hong Kong has acquired the creative and social media accounts for Tiger Brokers' Tiger Trade trading platform. The agency will be in charge of all 2024 communications, including strategy and creative for branding, production, promotion, and social media. 
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MARKETECH-PHOTOS
Hang Seng Bank’s new campaign combats financial scams with catchy Cantopop songs
Posted on March 12, 2024
by Aliza Carmona
Hang Seng Bank has partnered with DDB Group Hong Kong for its latest anti-fraud campaign that uses Cantopop songs to help customers identify sophisticated financial scams.
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MARKETECH-PHOTOS
McDonald’s sneakily treats travellers in new airport campaign with DDB Group Hong Kong
Posted on December 14, 2023
by Aliza Carmona
McDonald’s Hong Kong has ‘secretly’ partnered with creative agency DDB Group Hong Kong for the launch of its newest ‘#SNEAKJOY’ campaign that gives travellers a chance to enjoy the joy of sneaking.
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