Platforms Featured ANZ

Dable appoints Jaedo Ryu as country manager for ANZ

Sydney, Australia – Dable, the content discovery and native advertising platform, has announced the appointment of a country manager for ANZ as it expands to Australia. Dable has appointed Jaedo Ryu to the role who brings over 20 years of experience in the ad-tech and media industry. 

In his new role, Ryu is responsible for developing and executing market expansion strategies in Australia as well as promoting the adoption and optimal usage of Dable’s personalised content recommendation and native ad solution for both advertisers and publishers.

Ryu has previously worked as the regional sales manager at ftrack – a project management, production tracking and media review platform for the Asia Pacific including Australia, where he managed the whole sales process, exceeding sales targets and marketing goals. Prior to ftrack, Ryu has also worked at globally known ad-tech companies such as Yahoo, AOL, and Leadbolt where he worked closely with local advertisers and ad agencies helping them to achieve campaign goals and strategically grow their business.

Ryu, on his appointment, said, “Learning from Dable’s success in other APAC markets, I am confident that we can also bring positive value in the Australian market. I hope to contribute to our clients’ performance, based on my past experiences managing the ANZ region from industry top companies as well as expertise in business development. I look forward to helping Australian and New Zealand publishers and marketers grow their businesses in a global scheme through Dable’s content discovery and native ad platform.”

Chaehyun Lee, CEO of Dable, commented,  “We are thrilled to have Ryu join our team and lead Dable’s expansion in the Australian market. We’ve had numerous experiences working with major publishers in Asia and now it is time for Dable to enter a bigger market in the global scope. Our goal is to strengthen the connection between Australia and other APAC countries.” 

Headquartered in South Korea, Dable is a media-tech company that recommends personalised content and ads that visitors may find interesting by analysing their interest through data processing and personalisation technology.

Technology Featured East Asia

SK-based Dable names Jan Cheng as head of business dev’t for HK

Seoul, South Korea – Dable, content discovery and native advertising platform based in South Korea, has named its new head of business development for Hong Kong – seasoned media and adtech executive Jan Cheng

Cheng brings with him 13 years of experience working in the media and adtech industry. Cheng developed key accounts to explore incremental investment opportunities via digital media planning and buying on different channels which led to monetizing the unsold inventory programmatically for the press such as the Asia City Media Group and the New York Times. In addition, he established a tailor-made programmatic solution and designed commitment packages for clients to secure sales volume and develop sustainable business relationships at Vpon Big Data Group, a leading big data company in Asia.

“Our business is based on monetizing inventories of publishers as well as contributing to the advertiser’s profit through planning strategies. I will use my all-round business development and operational experience with solid digital knowledge to contribute to clients’ growth by driving revenue and productivity.” said Cheng. 

Dable is a media-tech company that provides a personalized content recommendation solution and native ad platform to 11 markets, and is currently securing leadership in the markets Korea, Vietnam, Indonesia, and Taiwan. Cheng’s appointment is part of Dable’s acceleration plans in Greater China, where the company has also named its new head of business development for mainland China, Tianxi Sun, who has been working in the advertising industry for over 12 years. 

“Tianxi Sun and Jan Cheng are top experts who are recognized in the industry. I trust that their experience, insight, and global business experience will play a major role in helping Dable establish and solidify its business in Greater China,” said Chaehyun Lee, Dable’s CEO. 

At the end of 2021, Dable announced that media company Matichon Group in Thailand has partnered with them to drive monetization across its news sites in the country.

Marketing Featured Southeast Asia

Publisher Matichon Group partners with ad platform Dable

Bangkok, Thailand – Media company Matichon Group in Thailand has partnered with content discovery and native advertising platform, Dable, to drive monetization across its news sites in the country.

Matichon Group is one of the leading publishers in Thailand, with newspaper brands Khaosod Daily, Matichon Daily, Prachachart Business, and Matichon Weekly, as well as Sentangsedtee. 

The partnership will see Dable generating additional revenue for Matchicon Group while maintaining the user’s experience by displaying ads that blend in with the organic content of the website. Through this, the media company will be able to demonstrate high performance by exposing ads that are based on the visitor’s interests.

Chaehyun Lee, Dable’s CEO, shared that by partnering with the Matichon group, Dable is able to expand its premium network, as well as reflect its advancement in both Thailand and the global markets.

“I am confident that this partnership will bring good results. With Dable’s personalized recommendation technology creating a valuable experience, readers seek to consume quality content on Matichon group’s subsidiary sites, increasing page views and dwell time on each site,” said Lee.

Aree Lekhanon, the acting director of Matichon Group, said, “We look forward to providing personalized content that engages our readers and caters to their needs through Dable’s solution. We also hope to expand Matichon’s influence in the media market through various insights and data provided by Dable.”

Platforms Featured Southeast Asia

Content discovery platform Dable enters Thai market

Bangkok, Thailand – Dable, a South Korean-based content discovery platform, has entered the Thailand market by partnering with local premium publishers namely Dek-d, a teen-oriented online community; and Siamdara, an entertainment media affiliate of Siam Sport Syndicate Group.

Through this partnership, Dable News, a personalized content recommendation solution, will be integrated on partnered websites offering a sophisticated and seamless personalized experience to users, boosting organic pageviews and generating revenue to publishers.

Dable provides various recommendation algorithms to publishers such as ‘Popular Articles’, which recommends the most viewed contents, ‘Personalized Articles’, which recommends personalized contents, and ‘Related Articles’, which shows content related to the article read by the visitor. Publishers can enhance their recommendation results by applying algorithms that fit the characteristics of their visitors. 

Additionally, Dable provides affiliated publishers with a free dashboard to check the performance of Dable News and gain insights to help improve their competitiveness.

Dable also contributes to generating publishers’ revenue through ‘Dable Native Ad; which displays ads in a design that blends in with the website’s organic content. It delivers high advertising performance by grabbing the user’s attention without interfering with one’s content flow. ‘Dable Native Ad’ can show effective advertisements by analyzing the interests of users, such as showing cosmetic ads to users who read beauty articles.

“We’re thrilled to provide our solution to premium Thai publishers Dek-d and Siamdara that many people engage in Thailand. Dable’s personalization technology has no boundaries. We are committed to helping more people find the information they want effortlessly through technology. We will carry on to expand our coverage in Thailand by partnering with publishers, while providing extensive insights to foster their competitiveness,” said Chaehyun Lee, CEO at Dable.

Dable had recently partnered with Integral Ad Science, aimed at integrating IAS’ brand safety solutions, which offer advertisers the ability to avoid content that most brands would consider inappropriate.

To date, Dable has partnered with over 3,000 publishers in global markets including Thailand, Korea, Taiwan, Japan, and Indonesia, as well as Vietnam, and Malaysia.

Technology Featured East Asia

Native ad platform Dable partners with IAS for added safety capabilities for advertisers

Seoul, South Korea – Native ad platform Dable, which is also a content discovery platform, has announced a partnership with Integral Ad Science (IAS) to deliver additional brand safety capabilities for advertisers.

Through the partnership, the Dable Native Ad platform will integrate integrated IAS’ brand safety solutions, which offer advertisers the ability to avoid content that most brands would consider inappropriate. 

This in turn, allows brands using Dable Native Ad to avoid risky content based on their preferences across categories such as adult content, alcohol, illegal downloads, illegal drugs, hate speech, offensive language, and violence. IAS brand safety controls are available on a pre-bid basis, so marketers only bid on brand-safe impressions and reach their clients in trusted environments. Working with IAS, Dable also provides insight on bids that are removed due to brand safety risk.

For Chaehyun Lee, CEO of Dable, he stated that they are committed to providing the best advertising experience for brands with the greatest level of brand safety, stating that brand safety is crucial when a company wants to communicate and continue to engage with clients.

“IAS is the leading company solving brand safety with excellent technologies. With this partnership, I believe our global advertisers can deliver their message confidently in a trusted environment and achieve their marketing goals,” Lee stated.

Beyond just analyzing keywords or URLs, IAS examines multiple elements of web pages that display Dable Native Ad to identify the content’s context in depth. Advertisers can control whether to include or exclude categories in their campaigns, helping them to reach clients alongside content that is safe and meets their brand standards. Advertisers can now benefit from IAS’s brand safety solution at no additional cost and avoid spending their budgets on objectionable content.

“We’re very pleased to work with Dable and provide our brand safety offerings for even more marketers. We are committed to helping our customers make every ad impression count, by providing insights and technology that protects their advertising investments from unsafe environments and drives results. We will continue to help protect advertisers’ brand equity through new partnerships with industry leaders like Dable,” said Laura Quigley, SVP for APAC at IAS.

Dable’s partnership with IAS also reflects the ongoing stride in creating brand safety measures for advertisers, as IAS had also recently signed a partnership with The Global Disinformation Index (GDI) to help brands avoid misinformation, ensuring journalistic integrity and reaffirming support for quality news sites.