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Tag: Customer experience

Philippine Airlines taps Salesforce to improve current CX strategy
Philippine Airlines taps Salesforce to improve current CX strategy
Posted on September 27, 2023
by Teddy Cambosa
The airline also plans to harness the power of AI through the Salesforce Einstein Chatbot, leveraging its ability to use natural language processing (NLP) to understand and respond to customer inquiries.
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Around 87% of SG customers want to know if they are communicating with an AI or human
Around 87% of SG customers want to know if they are communicating with an AI or human
Posted on September 11, 2023
by Teddy Cambosa
53% of customers in Singapore expect companies to understand their needs as they change. Furthermore, 85% of customers in Singapore expect faster service and 78% expect better personalisation as technology advances.
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Industry leaders unite to discuss AI's role in achieving seamless customer experiences
Industry leaders unite to discuss AI's role in achieving seamless customer experiences
Posted on August 29, 2023
by Aliza Carmona
The webinar will host a panel discussion with some of leading industry experts in Asia Pacific to share their thoughts on how brands can revolutionise their current customer experiences to become more future-proof and efficient.
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MARKETECH-PHOTOS
Vodafone partners with Live Nation to provide customers exclusive show access in Australia 
Posted on August 22, 2023
by Aliza Carmona
Telecommunications company Vodafone joined forces with Live Nation, a live entertainment company, and its joint venture partner Secret Sounds to give customers presale access to upcoming live music shows in Australia.
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Home Credit Indonesia taps FPT Smart Cloud to enhance CX, business growth through AI
Home Credit Indonesia taps FPT Smart Cloud to enhance CX, business growth through AI
Posted on July 5, 2023
by Teddy Cambosa
At the heart of this partnership lies its AI chatbot project, aiming to revolutionise customer interactions and support services. The AI chatbot showcases linguistic comprehension, enabling it to understand and respond to customer inquiries.
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Adobe’s new product announcements aimed at improving experience-led growth for businesses
Adobe’s new product announcements aimed at improving experience-led growth for businesses
Posted on June 13, 2023
by Teddy Cambosa
The new updates encompass their product suites in Adobe Experience Cloud, Adobe Express, and more recently Adobe Firefly.
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Sprinklr adds new generative AI feature to current CX offering
Sprinklr adds new generative AI feature to current CX offering
Posted on May 25, 2023
by Teddy Cambosa
The new feature aims to facilitate content creation, improved feedback and assistance, and identification of insights and subsequent actions – all while being committed to enterprise-level governance, security, and data privacy.
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MARKETECH APAC convenes industry leaders in webinar to unravel conversational marketing best practices
MARKETECH APAC convenes industry leaders in webinar to unravel conversational marketing best practices
Posted on May 9, 2023
by MARKETECH APAC
To kick off MessageBird and MARKETECH APAC’s webinar series, Connecting the CX Dots in 2023, the said first leg of the industry event put the spotlight on conversational marketing.
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What’s NEXT Interview: HKJC’s Chirag Desai on evolving the digital experience journey: ‘Start small, dream big’
What’s NEXT Interview: HKJC’s Chirag Desai on evolving the digital experience journey: ‘Start small, dream big’
Posted on May 8, 2023
by Teddy Cambosa
In an interview with MARKETECH APAC, HKJC's Chirag Desai notes that their digital changes correspond to the ever-changing preferences and wants of their customers.
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Zendesk adds OpenAI integration to expand AI-powered customer experiences
Zendesk adds OpenAI integration to expand AI-powered customer experiences
Posted on April 19, 2023
by Teddy Cambosa
The combination of these models, Zendesk's industry-leading knowledge management solutions, and OpenAl enables businesses to save even more time by leveraging the power of generative Al to more effectively and efficiently resolve customer service cases. 
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