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Tag: Customer experience

MARKETECH-PHOTOS
Vietjet Air inks MOU with Trip.com to enhance global travellers’ experience
Posted on January 18, 2024
by Aliza Carmona
Vietjet Air has signed a Memorandum of Understanding (MOU) with global travel service provider Trip.com Group to leverage both parties expertise and resources in making travel more convenient for travellers worldwide.
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Context over content: here’s how brands should use personalisation to win the lifetime value of customers
Context over content: here’s how brands should use personalisation to win the lifetime value of customers
Posted on January 3, 2024
by Teddy Cambosa
In a sea of seemingly endless data, the challenge for the industry is: what and how personalization strategies could truly help businesses get better engagement from their customers, retain for much longer, and build greater relationships.
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MARKETECH APAC 2_11zon
Freshworks appoints Mika Yamamoto to spearhead its global marketing and customer experience
Posted on November 30, 2023
by Azunta Gaviola
Singapore – Freshworks, a cloud-based customer service software company, has formally appointed Mika Yamamoto as its newest chief customer and marketing officer. This appointment comes after her outstanding performance in spearheading the go-to-market strategy for the company’s comprehensive global...
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Adobe is MARKETECH APAC’s platinum sponsor for “What’s NEXT in Marketing” conference in MY; to headline discussions on CX, generative AI
Adobe is MARKETECH APAC’s platinum sponsor for “What’s NEXT in Marketing” conference in MY; to headline discussions on CX, generative AI
Posted on November 30, 2023
by Teddy Cambosa
The company’s vast product portfolio across Adobe Creative Cloud, Adobe Document Cloud and Adobe Experience Cloud gives millions of customers—from individual creators to global brands—everything they need to design and deliver exceptional digital experiences.
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Nearly half of APAC brands lack a central data storage for CX delivery: report
Nearly half of APAC brands lack a central data storage for CX delivery: report
Posted on November 23, 2023
by Teddy Cambosa
Specifically, the report found that 46% of brands in APAC said they do not have a central data storage required to deliver a competitive customer experience, with only 58% indicating that they had an annual budget of US$100,000 or less for contact centre solutions.
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MARKETECH-PHOTOS
How the industry should move forward with AI-powered customer engagement strategies
Posted on October 10, 2023
by Aliza Carmona
In today’s dynamic business landscape, the ability to deliver exceptional customer experience (CX) has become a critical differentiator. Customers, now more than ever, demand exceptional service and are even willing to pay a premium for it. And so, with growing customer needs and demands, businesses...
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CX services provider Movate acquires TSD Global, increases footprint in PH
CX services provider Movate acquires TSD Global, increases footprint in PH
Posted on October 4, 2023
by Teddy Cambosa
The acquisition marks a new milestone for Movate, broadening its footprint and enriching its digital customer experience service portfolio with a strategic client base. It also aligns with its global strategy, with deep investments in disruptive technologies to offer in-class services at scale. 
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Philippine Airlines taps Salesforce to improve current CX strategy
Philippine Airlines taps Salesforce to improve current CX strategy
Posted on September 27, 2023
by Teddy Cambosa
The airline also plans to harness the power of AI through the Salesforce Einstein Chatbot, leveraging its ability to use natural language processing (NLP) to understand and respond to customer inquiries.
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Around 87% of SG customers want to know if they are communicating with an AI or human
Around 87% of SG customers want to know if they are communicating with an AI or human
Posted on September 11, 2023
by Teddy Cambosa
53% of customers in Singapore expect companies to understand their needs as they change. Furthermore, 85% of customers in Singapore expect faster service and 78% expect better personalisation as technology advances.
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Industry leaders unite to discuss AI's role in achieving seamless customer experiences
Industry leaders unite to discuss AI's role in achieving seamless customer experiences
Posted on August 29, 2023
by Aliza Carmona
The webinar will host a panel discussion with some of leading industry experts in Asia Pacific to share their thoughts on how brands can revolutionise their current customer experiences to become more future-proof and efficient.
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