Tag: CTV
The ‘Fully On-Screen Targeting Solution’ allows CTV advertisers to sort out viewability challenges across the media transaction.
Said acquisition advances Smartly.io’s cross-channel reach from social to now include dynamic creative optimization across programmatic, CTV and the entire Google ecosystem in Ad-Lib.io.
With the remote setup of consumers, video proves to be the easiest way to rouse interest and engagement. But do brands know how to unlock its full power?
The new solution will serve publishers who are increasingly looking to meet buyers’ needs for contextual targeting opportunities.
Across APAC and LATAM, Xandr’s buyers will be offered CTV and video inventory across Rakuten Viki and Rakuten Viber.
By partnering with ANZ-based CTV providers, DoubleVerify gives these providers the opportunity to measure their ad inventory.
Adjust's feature gives advertisers a complete view of the user journey from CTV ad view through to mobile app install measurement.
The new program from PubMatic allows publishers on CTV and OTT inventories to manage their inventories fraud-free.
The SpotX acquisition means that Magnite has created the largest CTV and video advertising platform, catering to a multitude of brands such as Discovery and Fox.
The new cybersecurity iniative by HUMAN comes in response in dealing with the ongoing botnet PARETO, which disguises organic CTV impressions.
