Tag: CTV
Technology platform FreeWheel has forged a partnership with media company Innity to boost media buying across CTV and premium digital video.
Interestingly, markets such as Australia, Japan, New Zealand, and South Korea report more deliberate solo viewing moments in living rooms, indicating a mix of intentional and passive consumption patterns.
90% of Thai and Indonesian viewers prefer the quality of professional videos over social videos, according to a report from the Asia Video Industry Association (AVIA).
In addition to premium homescreen placements, Teads also gains unparalleled access to VIDAA’s own VIDAA Channels streaming service, unlocking premium CTV video inventory for advertisers globally.
'Deal Marketplace' also offers inventory through contextually curated private marketplace (PMP) deals, crafted using a blend of content and audience-layered data.
Now, with the integration of Samba TV’s automatic content recognition (ACR) data from globally opted-in televisions, Kargo further solidifies its leadership in audience engagement on the largest screen in the home.
MiQ, a programmatic media partner to brands and agencies, has partnered with Hoppr, a connected TV (CTV) platform, to enhance customers’ access to ultra-premium inventory with a first-in-market guaranteed view in Singapore.
In parallel, OpenX is enhancing TV by OpenX in the US to deliver future-proofed and differentiated data-driven curation to high-quality biddable CTV.
Moreover, Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.
Global media platform Teads has announced an expanded exclusive global partnership with LG Ad Solutions for CTV native advertising inventory across the Asia-Pacific region.
