Tag: CTF Life

Hong Kong – CTF Life has been named the sole diamond sponsor of the Kai Tak Sports Park (KTSP) Grand Opening Ceremony, solidifying its role as the exclusive founding insurance partner of the sports and entertainment venue.

CTF Life marked the occasion at the main stadium, joined by its customers, life planners, partners, staff, and their families. The company’s branding was prominently visible throughout the event, reaching attendees at the venue as well as television and online audiences.

The partnership with KTSP reflects CTF Life’s ongoing support for local culture, sports, and tourism initiatives in alignment with the Hong Kong SAR Government’s efforts to promote community engagement beyond sports.

Man Kit IP, executive director and chief executive officer of CTF Life, said, “As the exclusive Founding Insurance Partner of KTSP and the proud Diamond Sponsor of its opening ceremony, we are truly making history with this significant milestone for both Hong Kong and CTF Life.” 

“Our collaboration with KTSP across multiple areas empowers local athletes and performers to unlock their full potential at Hong Kong’s largest integrated sports and entertainment landmark. The partnership will not only bring in world-class international events but also champion the ‘Sports for All’ culture, thus delivering exceptional and diverse experiences for our customers, fulfilling our promise to create value beyond insurance,” he added.

Earlier, the company announced its title sponsorship of the ‘Fencing Plus’ Training Programme by the Kai Tak Sports Initiative, which aims to support the development of young fencing athletes in Hong Kong.

Hong Kong – FTLife Insurance Company has officially changed its name to Chow Tai Fook Life Insurance Company (CTF Life) and revealed its new brand identity and membership programme. 

Man Kit Ip, CTF Life’s chief executive officer, along with the company’s management team, officially unveiled the new brand identity during a ceremony at CTF Life’s concept centre, ‘The GalaMuse.’

CTF Life’s refreshed brand design features turquoise as the primary colour, symbolising the boundless vitality driving the company’s ongoing growth and progress. Complementing this vibrant hue, the colour scheme incorporates earth tones, reflecting the company’s commitment to environmental sustainability.

Additionally, the new brand icon, featuring four dynamic flowing lines, vividly represents CTF Life’s steadfast commitment to supporting customers and their loved ones throughout their life journey—from wellbeing and growth to healthcare and legacy.

Alongside its new brand identity, the company has introduced the ‘CTF Life * CIRCLE’ membership program, harnessing the Chow Tai Fook Group’s diverse network to deliver premium lifestyle experiences and offer value beyond traditional insurance.

The new membership program features three tiers—Diamond, Gold, and Basic—offering exclusive benefits across the Group’s diverse network, including hotels, dining, education, and health services. Members will also gain access to the Group’s membership alliances, initially including New World CLUB and KLUB 11, with plans to expand to CTF Club (Chow Tai Fook Jewellery’s membership programme) and NWC Club (New World China’s membership programme), broadening benefits in Hong Kong and mainland China.

An integrated marketing campaign for CTF Life will launch across online and offline platforms, featuring prominent rooftop LED billboards, outdoor ads at the Royal Hong Kong Yacht Club, and citywide bus and taxi ads, all aimed at boosting brand awareness.

The two brand videos showcasing the new brand and the highlight of “CTF Life * CIRCLE” will be broadcast on television, MTR in-train TV, digital and social media platforms, as well as prominent locations at the Group’s diverse conglomerate, starting today.

Man Kit Ip, said, “The launch of the new brand marks a new milestone in the company’s development. With a near 40-year legacy, CTF Life is among the most well-established life insurance companies in Hong Kong. With our new brand identity and unique positioning, we will further strengthen our collaboration with the diverse conglomerate of the Group, leveraging its robust financial strength and strategic investments across the globe to continue to expand our service network and optimise our products and services. We aspire to become a leading insurance company in the Greater Bay Area.”

He added, “With the brand promise of creating value beyond insurance, we are dedicated to supporting customers and their loved ones in navigating life’s journey with personalised planning solutions, lifelong protection and diverse lifestyle experiences.”