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Tag: Creative work

KFC Thailand Songkran
KFC Thailand turns Songkran shoe woes into viral campaign with Elephant Tower takeover
Posted on April 7, 2026
by Sharona Nicole Semilla
Bangkok, Thailand – KFC Thailand has rolled out a Songkran campaign that pairs street spectacle with a distinctly local insight. The brand installed a giant inflatable Colonel Sanders at Bangkok’s Elephant Tower, a high-visibility stunt that quickly spread across social media as crowds gathered for the...
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XPENG x Pink Code
XPENG repositions car safety with women-focused ‘Pink Code’ campaign via YDM Thailand
Posted on April 7, 2026
by Sharona Nicole Semilla
Bangkok, Thailand – XPENG Thailand has launched a campaign that shifts the focus of vehicle safety to a moment often ignored: the walk towards the car. Timed for International Women’s Day on 8 March, the “Pink Code” campaign, developed with YDM Thailand, centres on women’s safety before entering a vehicle—an...
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NSAS Brand Identity via Anak
Singapore launches National Space Agency with new brand identity via Anak
Posted on April 6, 2026
by Sharona Nicole Semilla
Singapore – National Space Agency of Singapore (NSAS) has officially unveiled its new brand identity, marking the formal launch of the country’s autonomous space agency. The reveal follows the agency’s initial announcement at the Singapore Space Summit 2026 in February, signalling Singapore’s growing...
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SGSecure x Bye Tech Neck
SGSecure launches ‘Bye Tech Neck’ film urging Singaporeans to stay vigilant in public spaces
Posted on March 31, 2026
by Sharona Nicole Semilla
Singapore – Ministry of Home Affairs Singapore has launched a new public awareness film under its SGSecure initiative, aimed at encouraging vigilance in public spaces. Developed in partnership with VML Singapore, the short film “Bye Tech Neck” highlights how mobile phone use can reduce situational awareness,...
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Shield Insurance Broker turns hard sell into binge-worthy micro drama via VML Thailand
Posted on March 31, 2026
by Sharona Nicole Semilla
Bangkok, Thailand – Shield Insurance Broker has launched a micro drama series with VML Thailand to promote its “After Shit Happens Service”, turning insurance mishaps into fast-paced, episodic storytelling built for social media. The series follows a string of chaotic, everyday disasters—from accidents...
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This campaign uses a UV-reactive car interior to spotlight sun exposure while driving
This campaign uses a UV-reactive car interior to spotlight sun exposure while driving
Posted on March 30, 2026
by Teddy Cambosa
The work was developed with Odd Studio, a Marrickville-based prosthetic and creature effects studio, and informed by medical input from Joanneke Maitz.
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Monks x New Element Media - Chasing The Dream
FIFA 2026 documentary ‘Chasing the Dream’ by S4Capital’s Monks to capture human stories, fan passion
Posted on March 27, 2026
by Sharona Nicole Semilla
Singapore – S4 Capital’s Monks Film and New Element Media will stream ‘Chasing the Dream,’ a documentary on FIFA World Cup 2026™ on Disney+, offering unprecedented behind-the-scenes access to players, fans, and stadiums. The move comes as sports entertainment continues its digital-first pivot, with filmmakers...
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Tiger Brokers takes investing pitch to the streets with ‘Yellow Men’ campaign
Posted on March 25, 2026
by Sharona Nicole Semilla
Singapore – Bright yellow figures staging impromptu fitness challenges across Singapore have been identified as part of a marketing campaign by Tiger Brokers Singapore. The activity formed the first phase of the brokerage’s “Where’s Your Next Step” campaign, designed to encourage individuals to take...
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Crumbs fly as Maxibon goes ‘full cookie’ in latest campaign via SICKDOGWOLFMAN
Posted on March 24, 2026
by Sharona Nicole Semilla
Melbourne, Australia – In Australia’s crowded ice cream aisle, novelty still sells — particularly when it leans into absurdity, as Maxibon rolls out its Choc Chip Cookie Bon with an integrated campaign developed by SICKDOGWOLFMAN. The effort centres on a simple, if surreal premise: what happens when...
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FAS SG x Brand Film
Singapore FA kicks off brand film as Lions build momentum after Asian Cup qualification
Posted on March 24, 2026
by Sharona Nicole Semilla
Singapore – Singapore’s national football body is stepping up its outreach as the men’s team prepares for its next home fixture, following a milestone qualification for the AFC Asian Cup. The Football Association of Singapore (FAS) has released a new brand film aimed at strengthening public support for...
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