Tag: Creative work
Sydney, Australia – Uber is celebrating the joy of being a passenger with its new campaign platform, “Can’t Do That If You’re Driving,” created in partnership with Special. The campaign flips Australia’s long-held love affair with driving on its head, championing the freedom of the backseat and the delightfully...
Singapore – The Ministry of Digital Development and Information (MDDI), in collaboration with the Ministry of Health, Health Promotion Board, Health Sciences Authority, and TBWA\Singapore, has launched a hard-hitting anti-vape campaign titled “The Horrors of Vaping are Real.” Unlike previous efforts...
Hanoi, Vietnam – Takeda Vietnam Pharmaceuticals have brought the dangers of dengue fever out of the shadows with “The DeRIGHT-V 1.0” campaign with Dentsu Redder—an evocative public health activation that turns statistics into stories and awareness into action. In a country where dengue is often underestimated...
Singapore – In one of the world’s safest cities, a bold reminder has arrived as Singapore’s Ministry of Home Affairs (MHA), together with VML Singapore, has launched “What Would You Do When Terror Strikes?”, a three-part SGSecure social experiment web series designed to reawaken vigilance and readiness...
Singapore – Sentosa Development Corporation (SDC) has introduced its evolved brand direction, “Discover your element in ours,” a campaign that invites guests to reconnect with themselves through the island’s natural elements—from sun and sand to sea, nature, and biodiversity. The refreshed direction...
United Kingdom – Dove has unveiled a powerful new video under its #ChangeTheCompliment campaign, celebrating girls for their talents, courage, and individuality rather than their looks. The film, part of the long-running Dove Self-Esteem Project, features young girls running, playing sports, and embracing...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) has unveiled its latest global TVC campaign, “Unforgettable Experience: Healing is the New Luxury,” positioning Thailand as a sanctuary where true rejuvenation goes beyond traditional wellness. The campaign invites travellers to discover...
New Delhi, India – Lacoste is serving festive flair this season with its new campaign, ‘Court of Light,’ inspired by the brand’s tennis heritage and India’s love of celebration. Reimagining the tennis court as a glowing stage for festivity, ‘Court of Light’ captures a joyful evening where family...
India – Mohey has teamed up with creative agency Talented to launch ‘Mohey Rang Do…,’ a festive campaign that turns the Pantone card into a vivid storybook of self-expression. Rolling out across 15 states and over 150 stores, the campaign celebrates individuality through colour, redefining how...
New Delhi, India – Samsung, in partnership with Cheil India, have teamed up this International E-waste Day to launch ‘E-Mutant,’ an awareness-powered digital film that brings the problem of electronic waste to life—literally. The film unfolds inside an ordinary home where forgotten gadgets begin to stir. ...
