Sydney, Australia Global content studio Mediabrands Content Studio (MBCS) has announced the appointment of Marshall Campbell as general manager of client service and Luke Simkins as group creative director. The new leadership is part of the agency’s efforts to strengthen the creative department.

For their new role, Campbell will focus on senior strategic advice and client service leadership whilst Simkins will be responsible for creative direction and leadership across the agency’s creative team. Both will report directly to Olivia Warren, managing director at MBCS.

Campbell brings with him a strong background in digital, video production, and business development. In his last stint, he was client director at global creative platform Genero. He also held senior roles at creative agencies Emotive and Clemenger BBDO, advertising agency TBWA\, and creative company DARE Digital in UK.

Meanwhile, Simkins brings with him experience in creative problem solving working across diverse business verticals. Some of his previous stints include the role of creative director at M&C Saatchi in Sydney and becoming part of the creative team at agency VMLY&R.

Warren said that Campbell and Simpkins are exactly what they look for in creative leaders due to their ability to make great work and achieve successful outcomes for clients.

Campbell commented, “Today’s consumer has the power to choose what they consume, so by utilising the networks media insights we’re able to enhance our creative output guaranteeing our work will reach the right audience at the right time with the right message.”

On the other hand, Simkins said that he’s honoured to lead MBCS’ creative offering at such an exciting phase of the agency’s evolution.

“By putting media insight and people at the centre of everything we do, we will drive even greater relevance for our clients,” he added.

Last year, Mediabrands Australia has also announced the appointment of Olivia Warren as managing director of MBCS.

Bangkok, Thailand – As part of SOUR Bangkok’s commitment to empowering women leadership in Thailand, the independent agency has just introduced its four next-generation female creative leaders, aimed at increasing diversity in the Thai advertising industry.

One of the four creative leaders is Warunpon Trithepwijit, the partner and creative director at SOUR Bangkok. She was the leader in content creation for Netflix Original Series that has recently won Asian television Awards, Asia Contents Awards for Best Asian TV Series, and Asian Academy Creative Awards. Another creative leader is the agency’s creative director and head of art, Nopparath Eksuwancharoen, who has recently been announced as the winner of The One Club and The 3% Movement for Next Creative Leaders 2021 Asia Pacific Regional.

Meanwhile, Kusuma Ruchakityanon, SOUR Bangkok’s latest creative director, is known as an award-winning creative leader. She was picked up as BBDO Female Creative Leadership in 2018 and chosen to be the Executive Jury at Ciclope Asia Award and the Grand Jury at Ciclope Festival Berlin 2021, while Warangrat Rattanabumrung, the agency’s associate creative director, is the rising star of Thailand’s advertising industry. She has been recently the representative of Thailand in Young Cannes Lions Competitions 2020.

SOUR Bangkok’s works have successfully involved women’s brand campaigns and expanded its business into entertainment for women, including ‘Girl From Nowhere’, a Netflix Original Series, and freshly launched a Thai Virtual Human that appeared on leading international fashion magazines like L’Officiel, VOGUE, and Harper’s BAZAAR.