Marketing Featured Southeast Asia

Independent agency SOUR Bangkok introduces new women creative leaders

Bangkok, Thailand – As part of SOUR Bangkok’s commitment to empowering women leadership in Thailand, the independent agency has just introduced its four next-generation female creative leaders, aimed at increasing diversity in the Thai advertising industry.

One of the four creative leaders is Warunpon Trithepwijit, the partner and creative director at SOUR Bangkok. She was the leader in content creation for Netflix Original Series that has recently won Asian television Awards, Asia Contents Awards for Best Asian TV Series, and Asian Academy Creative Awards. Another creative leader is the agency’s creative director and head of art, Nopparath Eksuwancharoen, who has recently been announced as the winner of The One Club and The 3% Movement for Next Creative Leaders 2021 Asia Pacific Regional.

Meanwhile, Kusuma Ruchakityanon, SOUR Bangkok’s latest creative director, is known as an award-winning creative leader. She was picked up as BBDO Female Creative Leadership in 2018 and chosen to be the Executive Jury at Ciclope Asia Award and the Grand Jury at Ciclope Festival Berlin 2021, while Warangrat Rattanabumrung, the agency’s associate creative director, is the rising star of Thailand’s advertising industry. She has been recently the representative of Thailand in Young Cannes Lions Competitions 2020.

SOUR Bangkok’s works have successfully involved women’s brand campaigns and expanded its business into entertainment for women, including ‘Girl From Nowhere’, a Netflix Original Series, and freshly launched a Thai Virtual Human that appeared on leading international fashion magazines like L’Officiel, VOGUE, and Harper’s BAZAAR.