Tag: content management

London – hedgehog lab, a global digital product consultancy, has announced strategic partnerships with the content management platform Contentful and the e-commerce platform SHOPLINE, to support customers in delivering on their digital experience aspirations.

The partnerships are part of hedgehog lab’s ambitious growth strategy, aimed at empowering enterprises to deliver exceptional digital products and services. By integrating hedgehog lab’s expertise in strategy, design, and engineering with Contentful’s cutting-edge content management capabilities and SHOPLINE’s leading commerce tools, these collaborations promise to enhance the digital experience for customers.

Contentful empowers teams to build digital experiences at scale. hedgehog lab’s recognition as a Silver Partner highlights its best-in-class implementations of the platform, encompassing content modeling, Contentful integration, change management, training, ongoing content services, and technology solution consulting.

hedgehog lab has successfully implemented content strategies and Contentful solutions for various clients, including Cynergy Bank. For Cynergy Bank, hedgehog lab developed a comprehensive strategy to enhance the company’s digital experience, featuring a web redesign and an omnichannel content refresh, along with the integration of Contentful.

Meanwhile, hedgehog lab has also chosen to partner with SHOPLINE, an e-commerce platform currently serving over half a million merchants globally. SHOPLINE provides cutting-edge omnichannel solutions across e-commerce, social media, and point-of-sale (POS), enabling rapid scaling of online and offline operations. The platform also offers top-tier technology integrations through partnerships with Meta, Google, and TikTok.

This partnership grants hedgehog lab full access to SHOPLINE’s cutting-edge tools and resources, enabling the development of applications tailored to the unique needs of eCommerce brands.

Daren Fitzgerald, chief commercial officer of hedgehog lab, said, “hedgehog lab has an impressive track record of leveraging partner relationships to create best-in-class solutions for our clients. Achieving Silver Partner status with Contentful is a recognition of our valued partnership and expertise in creating digital experiences that solve business problems and add value to the end customer. This is complemented by our new strategic partnership with SHOPLINE, which significantly strengthens our ability to deliver innovative and agile applications for our ambitious e-commerce clients.”

Meanwhile, Patrick Finn, global VP of alliances and partnerships at Contentful, shared, “Our partners are the innovation engine for many of the world’s leading brands. Partnering with hedgehog lab brings Contentful’s market-leading content platform to brands that are building demanding, cutting-edge digital experiences.”

Also speaking on the partnership, Deepak Anand, general manager for EMEA at SHOPLINE, said, “This is an exciting time for SHOPLINE as we continue our rapid EMEA expansion. hedgehog lab is a company we have admired for some time, and we’re thrilled to announce this partnership. With its established reputation for designing and building captivating digital experiences for top e-commerce brands, hedgehog lab is the perfect partner to help us grow and enhance our ecosystem.”

Singapore – The digital experience platform of Magnolia, a global content management systems provider, has recently been recognized at the 2021 Gartner Magic Quadrant by Gartner.

The Magic Quadrant are market reports published by consulting firm Gartner based on qualitative data analysis in demonstrating market trends, such as direction and business nature. The report is conducted every one or two years to several technology industries.

Magnolia is the newest entry to this year’s Gartner Magic Quadrant, and recognition is afforded to its digital experience platform (DXP), the Magnolia DX Core. 

The said DXP, categorized under the ‘Niche Players in the Magic Quadrant’, carry capabilities that include content management, personalization, search, campaign management and digital asset management (DAM). It is often deployed by organizations in banking, manufacturing, communications, and travel and hospitality verticals for business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.

“We believe that Magnolia provides the powerful capabilities that marketing teams need to quickly launch customer experiences without having to involve IT. Through its Visual SPA (Single-page app) Editor, Magnolia offers best-in-class authoring experience for omnichannel publishing by enabling marketers to fully design, control and preview experiences for any channel,” Magnolia said in a press statement.

For Magnolia CEO Tim Brown, the recognition from Gartner is a testament of a greater shift in “market demand from single-vendor DXP suites to ecosystems of integrated best-of-breed platforms.”

“Our vision of a composable DXP, built of deeply integrated best-of-breed solutions, enables brands to incrementally build out a high performance DXP that leverage existing proven components and services. Our advanced experience authoring and content management features coupled with a modern tech stack empowers all stakeholders. This combination enables the launch of new digital products and differentiated experiences at unprecedented speed,” Brown explained.

Meanwhile, Rasmus Skjoldan, CMO at Magnolia, commented that last year has seen enterprises moving towards the direction of forward-thinking business movement by “bringing high-quality digital experiences to their customers considerably faster than their competition.”

“We’re essentially seeing the sun rise for composable platforms that give enterprises a much faster way to launch digital experiences – and the first but clear glimpses of the sun setting for the suite platforms as they eventually become too slow for the modern enterprise. It’s a natural evolution for this market in which overly complex suites are replaced by a new approach,” Skjoldan stated.

In a statement provided for MARKETECH APAC, Magnolia Singapore’s general manager Don Lee stated that Magnolia’s recognition is a ‘big win’ for the future of flexible DXPs.

“We are incredibly proud to be featured in this quadrant for the very first time, and on top of that, leading the quadrant in vision. This is testament to the affirmation by our clients of our project success promise along with the flexibility of our composable DXP, allowing brands to build their digital experience platforms in any way they desire, either on premise or as a service,” Lee stated.