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Optimizely unveils integrated B2B commerce and content cloud solution

Singapore – Digital experience platform (DXP) provider, Optimizely, has announced that it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows the two products to be easily implemented together, aiming to help brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers.

The integration makes use of the B2B Commerce Cloud as a headless commerce API to make B2B data and capabilities available within the Content Cloud. Optimizely’s B2B customers will be able to use the Content Cloud to manage all the pages, templates, content, and assets of their site. The firm also said that the new integration will bring an out-of-the-box and combined site search engine which searches products in the B2B Commerce catalog while searching content in the Content Cloud and then combining the results. 

Furthermore, firms will be able to manage their product catalog in B2B Commerce but have all the products available for use in the Content Cloud. The integration will also enable brands to build and manage multi-sites in the Content Cloud while leveraging the shared data for customers, products, and orders in the B2B Commerce Cloud. 

“Optimizely Content Cloud has a long history of providing marketers with extensive tools for content publication and creation of exceptional digital experiences. With the integration of B2B Commerce Cloud, businesses can extend these tools to B2B customers, enabling the delivery of optimal digital experiences across audiences,” said Justin Anovick, chief product officer of Optimizely.

To help customers get the most from the combined products, Optimizely said it will be releasing a B2B-specific sample site that includes numerous Content Cloud templates and blocks that can be used to accelerate customers’ build time. Customers can use the provided assets or reference them as examples before customizing their own. The sample site will address the time-to-market metric that many B2B customers find critical when selecting their technology vendors

Additionally, Optimizely has named a preferred implementation partner for the B2B Commerce Cloud – Content Cloud integration in Nishtech Inc. According to Optimizely, Nishtech has first-hand experience with the new integration and can be contracted to guide customers and their agencies through setting up and utilizing the new integration.

Just this December, Optimizely has entered into an agreement to acquire Welcome, a marketing platform that carries capabilities in content marketing platforms (CMP), marketing resource management (MRM), and digital asset management (DAM) in a single solution.