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Tag: Consumer Insights

Report shows Viu as top video streaming platform in SEA
Report shows Viu as top video streaming platform in SEA
Posted on March 31, 2022
by Teddy Cambosa
Media Partners Asia's latest AMPD report unveils Viu as the top video streaming platform in the Southeast Asian region.
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Mega campaigns affect shopping behaviour: report
Mega campaigns key factor of shopping behaviour in SEA: report
Posted on March 29, 2022
by Teddy Cambosa
This report by Lazada and Milieu Insights found out that over 67 per cent of SEA shoppers now anticipate and participate in Mega Campaigns.
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Ipsos releases new online market research platform in APAC
Ipsos releases new online market research platform in APAC
Posted on March 21, 2022
by Teddy Cambosa
Market research company Ipsos has launched its new online market research platform Ipsos.Digital in several key markets across the Asia Pacific.
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ServiceNow, Qualtrics unveil integrated capabilities for personalized service experiences
ServiceNow, Qualtrics unveil integrated capabilities for personalized service experiences
Posted on December 16, 2021
by MARKETECH APAC
Organizations can now access additional customer experience data from Qualtrics on the Now Platform.
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WGSN-Consumer-Tech-Vertical-Insights-Future
WGSN launches consumer tech vertical to aid Asian brands in future trends
Posted on October 7, 2021
by Teddy Cambosa
WGSN aims that with their latest consumer tech launch, they can aid Asian brands to keep on track the market's trends that they can use to 'catch' up.
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dentsu Philippines elevates Roki Ferrer to head of data
dentsu Philippines elevates Roki Ferrer to head of data
Posted on July 6, 2021
by MARKETECH APAC
Ferrer, who used to be its Connections Strategy and Research Lead, is expected to bring the agency forward in a data-driven culture in taking over its data science and strategy.
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Adobe-APAC-Research-Insight-Analytic-Capabilities
APAC businesses eye investing in insight, analytics capabilities for top marketing goals: report
Posted on March 11, 2021
by Teddy Cambosa
The study, conducted by Adobe, reveals how businesses in APAC are accumulating their efforts to be more CX-friendly.
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InsightzClub-Consumer-Insights-Data-Discover-Tool
InsightzClub rolls out new data discovery tool on insights dashboard
Posted on March 9, 2021
by Teddy Cambosa
Through the new tool, InsightzClub will aid its users to automate their data discovery experience for consumer insights.
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IAS-Ad-Context-Perception-APAC-Study
Context matters on ad perception among APAC consumers: report
Posted on March 4, 2021
by Teddy Cambosa
The research by IAS notes that most users rely on the context of the ad to perceive reflection and engagement to a certain brand.
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YouGov-Global-Fan-Profiles-Esports
YouGov widens esports fan profiling with newly enhanced tool
Posted on February 18, 2021
by Teddy Cambosa
Fan insights from the esports industry now get representation in the latest online market insights tool by YouGov.
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