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IAS’ two new senior appointments to bolster ANZ market presence

Sydney, Australia – Two new senior appointments, namely Clem Birdsall, strategic partnerships director and Grace Parker, commercial lead in ANZ, are recently hired by global digital adtech Integral Ad Science (IAS) for their Australian and New Zealand (ANZ) market to further continue the company’s growth in the region.

In their new roles, Birdsall will lead IAS’s publisher and programmatic business in the region. He will work closely with publishers, brands, and agencies to navigate opportunities in contextual targeting and avoidance, supply path optimization, and programmatic buying efficiency with IAS’s solutions.

Meanwhile, Parker is tasked with building strong partnerships with agencies and brands across Australia and New Zealand. Her role focuses on helping advertisers leverage IAS tools that drive transparency and operational efficiency, achieve Quality Impressions™, and increase control over contextual environments.

Previously, Birdsall was the sales director at IAS, supporting publishers across Northern Europe, the Middle East, and Africa. Prior to that, he held several commercial roles at News Corp working across key business units, including News Corp Australia, News UK, Dow Jones, and REA Group.

Meanwhile, Parker has held sales and business development positions within the adtech industry in Sydney and London. Most recently, she was a strategic partnership manager at Bench Media and a senior sales manager at Blis, bringing key experience in driving revenue growth. 

“Our partners in Australia trust IAS as an industry leader in digital media quality and recognize our consultative approach to help them drive results. I look forward to applying my global industry experience to strengthen our leadership position in ANZ, and I’m thrilled to be leading the charge to foster deeper relationships with our publisher and programmatic customers,” Birdsall said regarding his appointment.

Meanwhile, Parker commented, “IAS is experiencing exciting growth across programmatic, CTV, and social platforms, and I am delighted to join at this critical point in the company’s journey. I look forward to leveraging my wealth of adtech experience to partner with brands and agencies to help them take advantage of IAS’ leading solutions.”

For Jessica Miles, country manager for ANZ at IAS, these appointments are part of the company’s commitment to continue forging strong relationships with agencies and brands in Australia and New Zealand, adding that customer obsession is their number one priority at IAS, and as programmatic growth accelerates, they are using their technology and data to create greater value for clients.

“Both Clem and Grace join us with a wealth of commercial experience, making them well-positioned to continue this momentum and drive growth for IAS. We will continue to expand our local customer support team as well. I look forward to our growing team strengthening industry relationships, providing excellent customer service, and driving market-leading solutions in ANZ,” Miles concluded.