Jakarta, Indonesia – Understanding that health and digitalization are the foundation of the society and economy, Grab, together with telco EMTEK and e-commerce Bukalapak, has recently launched an accelerator program called, ‘City of the Future’, aimed at targeting 10,000 MSMEs in small cities throughout Indonesia and help them on vaccination, adoption of digital platforms, and empowerment through training and mentoring for business development.
‘City of the Future’ will start in Kupang and East Nusa Tenggara, and will continue gradually in Solo, Gowa, and Malang, as well as Pekanbaru until the end of December 2021. MSMEs who will be joining this program can reach millions of Grab and Bukalapak consumers in the country. They will also be getting new income opportunities by having digital stores so as to maintain the stability of their business even during the pandemic.
Through the program, Grab, Emtek, and Bukalapak will combine their expertise to train and assist MSMEs in order to improve their ability to be ready in joining the digital economy. Around 100 selected MSMEs in Kupang and Solo will also receive special training on business management mentored by Grab and Bukalapak, free assistance for one month from the design, packaging to marketing through social media and influencers, and free advertising on Grab and Bukalapak platforms. Moreover, five selected MSMEs will be receiving publication on the Emtek Group media network.
Neneng Goenadi, the country managing director of Grab Indonesia, commented, “We believe big futures also exist in small towns. We hope that the program can open the door to a wider market for MSMEs in small cities without having to move locations, and in the end, will have a comprehensive impact on the regional economy.”
Meanwhile, Sutanto Hartono, EMTEK’s managing director, said that the digital ecosystem collaboration owned by EMTEK and Grab will provide more complete access to MSMEs on our platform, from logistics to financial inclusion, through the Mitra Bukalapak and GrabKios platforms, for example.
“The EMTEK media network will play a role in increasing awareness for both customers and MSME players on the maximum use of digital platforms,” said Hartono.
Rachmat Kaimuddin, Bukalapak’s president director, noted that this joint collaboration continues their commitment to support the development of MSMEs in Indonesia through digitalization.
“The Future City Program, which prioritizes tier 2 and 3 cities throughout Indonesia, is in line with our mission to create a fair economy for all with the main focus on empowering MSMEs and serving underserved segments.”