Tag: Chingari

India –  India’s version of TikTok, short-video app Chingari, has announced that it has collaborated with short-video news app Dekko to introduce infotainment to its users. 

With this partnership, Chingari aims to make video content on news and information more accessible and shareable. 

The Chingari app. Image from Google Play.

Dekko is an early-stage start-up that is focused on delivering trending news summarized in 30 seconds for a Non-English-speaking audience. The tie-up is designed to specifically serve Hindi-speaking consumers across the globe. Chingari will be boosting content accessibility in various genres including politics, business, and entertainment, as well as international, technology, and lifestyle for the news consumers of Dekko.

The Dekko app. Image from Google Play.

“We are delighted that Chingari users will now have [access] to the latest news and happening across the world from Dekko. Our aim is to provide a seamless experience to our millions of users to keep themselves updated with the events occurring around the world along with creating and watching interesting content,” said Chingari’s CEO and Co-Founder Sumit Ghosh.

Adding to this, Deepak Salvi, Chingari’s COO, and co-founder commented, “We are glad to have Dekko as an official news partner with us. This partnership will change how users are going to view [news] nowadays. [Over a period] of time, on-the-go news consumption has been evolved.”

Meanwhile, Dekko in a press statement, said, “We are very excited to partner with Chingari which is continuously striving to build India’s strongest and most entertaining short-video platform. With this partnership, we aim to fill the gap for high quality, credible short-video news in the industry and reach millions of [users],”

Just recently, Chingari has also introduced a brand-new over-the-top (OTT) platform, Chingari Multiplex, enabling users access to their favorite Indian movies. 

Mumbai, India – India’s short video platform Chingari and entertainment brand The Q India has formed a joint programming and marketing agreement that will enable content from the brand to be featured in the platform.

The partnership comes as Chingari expands its delivery of content to include short-form video on demand (VOD) together with games and news.

The Q India is a Hindi language channel and VOD provider delivering digital programming from social media stars and leading digital video creators with young Indian consumers as its target, mirroring that of Chingari’s main audience.

The content on the Chingari platform will be offered on an ad-supported basis.

Deepak Salvi, co-founder, and COO of the Chingari app said that India has evolved from being a consumer of traditional TV content to a creator of digital content.

“We share the ambitions of Q India to create a new and dynamic brand delivering the content that the young Indian audience is looking for on platforms that they can engage with all day every day. As we build our content offering across both [user generated content] and professionally produced content to our fast-growing audience, we are excited to add programming from Q India to the mix,” Salvi said.

Meanwhile, The Q India’s Chief Revenue Officer Krishna Menon commented, “Chingari has proven to be one of the fastest-growing apps in India driving millions of views daily across their platform. We look forward to co-marketing our brands to our respective users and continuing to deliver together great content for [young Indians]. We expect that offering Q India content across yet another major and fast-growing platform will increase our value to the brands and advertisers who we align with”

The Chingari app, which means “spark” in Hindi, was launched in 2018 and saw its user base surge when TikTok was banned in the country earlier in June.