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Tag: Chinese New Year

An AI-powered prediction? Lay’s Taiwan uses AI for generating CNY fortunes
An AI-powered prediction? Lay’s Taiwan uses AI for generating CNY fortunes
Posted on February 7, 2022
by Teddy Cambosa
This AI-powered campaign by Lay's Taiwan gives the spirit of CNY fortunes a more modern--and a more delicious approach.
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The campaign was done in collaboration with Reprise Digital, a full-service integrated communications agency, and IPG Mediabrands network
AIA Malaysia’s CNY film reverberates the true meaning of ‘Wealthy Life’
Posted on February 3, 2022
by Teddy Cambosa
AIA Malaysia's festive CNY film centres on adventure and family and echoes their slogan of ‘Healthier, Longer, Better Lives’.
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HSBC launches campaign to celebrate Asian artists in the US
HSBC launches campaign to celebrate Asian artists in the US
Posted on February 2, 2022
by Teddy Cambosa
HSBC USA has launched a unique campaign to seek the 'Luckiest Red' to honour and elevate Asian artists in the US market. The campaign was done in collaboration with creative agency Wunderman Thompson Canada.
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TNB-and-Entropia-CNY-campaign-1
TNB’s latest CNY campaign shows fresh perspective on fortune
Posted on January 31, 2022
by Kathleen Murata
The new campaign by TNB features Aunty Choi and her relatives, overturning her luck in this festive celebration.
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Superunion-CNY-Lucky-Cat-game
Superunion launches generative ‘Lucky Cat’ game to celebrate CNY
Posted on January 31, 2022
by Kathleen Murata
The new game by Superunion generates a unique ‘lucky cat’ design for each player, which aims to attract good fortune.
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Astro CNY campaign
Astro MY tugs heartstrings with emotional CNY campaign
Posted on January 28, 2022
by Teddy Cambosa
Astro in Malaysia has launched a campaign ahead of the Chinese New Year to spotlight the challenges of local Chinese performing artists.
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FCB-KL-and-Spritzer-campaign
Spritzer’s latest campaign showcases various CNY dishes, wishes
Posted on January 27, 2022
by Kathleen Murata
This year's CNY campaign by Spritzer and FCB Malaysia aims to showcase the benefits of the silica in Spritzer Natural Mineral Water.
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LEGO CNY Campaign
LEGO Group’s new campaign explores family bond, tradition ahead of CNY
Posted on January 26, 2022
by Teddy Cambosa
The LEGO Group has launched a video from their Chinese New Year campaign to celebrate the cultural heritage behind the annual festivity.
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Zenyum-CNY-Campaign
Zenyum’s CNY campaign is a fun tale to engage people to ‘smile more’
Posted on January 26, 2022
by Teddy Cambosa
Singapore – The Chinese New Year celebrations are fast approaching, and there is no shortage of CNY-themed ads and campaigns we can all enjoy. Like this latest campaign from Zenyum, a healthcare brand, where it focuses on the brand message of encouraging people to smile more. In this 2-minute ad spot,...
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Digi-Naga-DDB-Tribal-CNY-campaign
Digi reflects on the true pulse of society this CNY
Posted on January 25, 2022
by Kathleen Murata
The short film by Digi and Naga DDB Tribal highlights the importance of being flag-bearers of hope for one another.
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