Singapore – Friso, a nutrition formula milk brand under FrieslandCampina, has launched the latest iteration of its ‘#MovetoGoodPoop’ campaign, aimed at promoting gut health in children through music and movement. This campaign introduces a new song and dance to encourage kids and parents alike to stay active for better digestive health.
This marks the fifth edition of Friso’s “Good Poop Matters, Baby!” national campaign, which emphasises the importance of a well-balanced diet, exercise, and sufficient rest in achieving good gut health for children. With sedentary lifestyles becoming increasingly common among young children, Friso is focusing on raising awareness about the role of regular exercise in maintaining a healthy digestive system for little ones.
For this campaign, the Friso Good Poop Advisory Panel also returns this year with a focus on the connection between movement and gut health in young children. This year’s panel includes registered dietitian Sherllie Kartika, preschool sports enrichment provider Tiny Mountains co-founders Titus Ting and Theophilus Lim, and Friso’s latest brand ambassador, local singer-songwriter Derrick Hoh.
Moreover, to highlight the connection between movement and gut health, Friso has partnered with preschool multi-sports enrichment provider, Tiny Mountains, to create a song titled ‘Good Poop Matters’. The catchy tune, complemented with simple and fun dance moves, educates young children about the digestion journey in a simple and playful way. Parents and children can sing and move along, learning about gut health in a fun, engaging manner.
Carmen Lim, brand and digital manager at Friso Singapore, said, “Friso firmly believes in the importance of a natural approach to good digestion for young children. Nurturing happy, healthy kids extends beyond nutrition; it encompasses quality sleep, movement, and a balanced diet. As a brand, we’re committed to empowering parents with the knowledge and resources they need to raise resilient and thriving children, ensuring they have the best start in life.”
