Marketing Featured Southeast Asia

DDB Group Philippines appoints John Lucas as chief revenue officer

Philippines – Integrated marketing communications DDB Group Philippines has appointed John Tenchavez Lucas as its new chief revenue officer (CRO), to oversee the group’s select business units’ growth strategies.

Lucas brings to the table almost three decades of experience in branding, marketing, digital, social, and public relations, as well as in media, product development and launch, events and activation. His experience also included working for brands in the FMCG, food, QSR, banking, technology, telecommunications, and healthcare industries. 

In this new role, Lucas will identify new methods to generate growth for clients while merging specialist agency services to continuously create excellent work and creative business solutions. Having previously served as DDB Group Philippines’ Chief Growth Officer before his four-year stint in his prior agency, Lucas returns to DDB to oversee three of the agency group’s key business units, namely, DDB PHL, Ripple8, and Tribal Worldwide Philippines. 

As CRO, Lukas will find new ways to create DDB’s company long-term growth and further develop DDB’s relationships with its clients, partners, and personnel with the support of the group’s top leaders.

On his appointment, Lucas said, “DDB is all about people, creativity and innovation. I’m excited to work again with the teams to continue building a culture of loving what we do to deliver outstanding results,” 

Gil G. Chua, DDB group Philippines chairman and chief executive officer, expressed his excitement in being able to work with Lucas once again in further boosting DDB Group’s growth prospects given the new demands of clients and the business climate in general.

“In these times that call for a more diverse and experienced management, having John back in our fold further strengthens our capability to provide our clients with greater value and our people with even better leadership,” said Chua.

Judd Balayan, DDB Group Philippines chief operating officer and chief finance officer, commented, “The return of the well-loved member of DDB’s senior management is key to further maximizing the agency group’s value to its clients and its people.”

“John Lucas’s extensive marketing and agency experience, as well as his collaborative leadership style, will ensure that we bring the best creative and digital brand solutions to our clients and the best collective leadership to our people,” Balayan added.

Technology Featured Global

Adtech Criteo appoints Brian Gleason as new chief revenue officer

New York, USA – Global adtech Criteo has appointed Brian Gleason, the global chief commercial officer at media investment agency GroupM, to be its new chief revenue officer, which will take effect on 1 April.

In his current role at GroupM, Gleason is handling a portfolio of dynamic businesses. Prior to this, he has also served as CEO of programmatic audience platform Xaxis, and the group chief revenue officer at media firm IDG Consumer & SMB.

As the new chief revenue officer at Criteo, Gleason will be leading a global team of over 1,500 associates focused on helping clients drive outcomes on the open internet through the adtech’s Commerce Media Platform solutions and fortifying Criteo’s leadership in Commerce Media.

Commenting on his appointment, Gleason said, “Criteo has grabbed the attention of the market by carving out a unique and compelling position within our industry. I’m excited to help our clients and our company realize the full potential of the Commerce Media opportunity we’re all staring at across the open internet.”

Meanwhile, Megan Clarken, Criteo’s CEO, shared that Gleason will be leading a transformed business that is leaning into a significant and growing opportunity that exists for media owners and brands on the open internet.

“Brian’s unmatched success helping clients win in Commerce Media coupled with his values that closely align to Criteo’s make him ideal for this role,” said Clarken.

In December 2021, Criteo has entered into an exclusive negotiation to acquire IPONWEB, an adtech company for US$380m in a combination of cash and CRTO treasury shares, which will help accelerate its strategic plans to shape the future of commerce media and deliver ideal commerce audiences at scale to both marketers and media owners across the open internet.