Hong Kong – DBS Bank (Hong Kong) Limited (DBS Hong Kong) has introduced ‘DBS Culinary Delights,’ a new marketing and customer engagement initiative designed to offer exclusive, curated dining experiences for its wealth clients.
DBS Culinary Delights celebrates the art of gastronomy, offering DBS’ wealth clients exclusive access to Hong Kong’s finest culinary experiences in a city renowned as a gourmet paradise for both locals and tourists.
For this initiative, DBS enlisted acclaimed Chef Edward Lee, renowned for his appearance on Culinary Class War and his innovative fusion of Asian and Western cuisines. A recipient of numerous accolades from prestigious culinary organisations, Chef Lee will debut ‘DBS Culinary Delights,’ bringing his signature creativity to the exclusive dining experience.
In collaboration with DBS and Tatler, Chef Lee will visit Hong Kong in March for the inaugural DBS Culinary Delights event, ARTable, which blends gastronomy with artistic expression. The event aims to offer a unique dining experience that reflects Chef Lee’s innovative approach to cuisine.
Sebastian Paredes, head of North Asia and chief executive officer at DBS Bank (Hong Kong) Limited, said, “DBS has grown substantially in the wealth management space over the years. As a customer-centric and relationship-focused bank, we focus on delighting our customers by creating the best-in-class customer journeys and giving them an experience beyond banking.”
“We look forward to connecting with our clients meaningfully, and this unprecedented collaboration shall deliver fresh and exceptional dining experiences for our esteemed clientele – aligning with the global trend – eating well, eating differently while indulging in culinary art,” Paredes added.
The launch of Culinary Delights reflects DBS’s focus on evolving customer trends. With wealth clients becoming more selective and aspirational, the bank aims to offer more personalised experiences and tailored services.