Tag: ChannelAdvisor

Melbourne, Australia – Global commerce company CommerceHub has announced its rebranding to Rithum, bringing together multi-channel commerce solution ChannelAdvisor, distributed inventory platform Dsco, and UK-based AI startup Cadeera under a single name.

The rebranding comes as the company aims to help brands and retailers worldwide power seamless shopping journeys for their customers.

As part of its rebranding efforts, Rithum, formerly CommerceHub, has acquired the AI-enabled technology platform Cadeera to accelerate its investments in AI-powered search and discovery.

Rithum’s acquisition of Cadeera allowed for the utilisation of its multi-modal AI platform, which has the ability to combine the latest advances in computer vision, language processing, and machine learning to power applications including product onboarding, search, and discovery.

Now the commerce company has the ability to power positive business outcomes for its customers, including reduced costs and operational efficiency to enable better consumer experiences.

And with the culmination of multiple commerce companies, Rithum’s network now spans more than 40,000 brands, retailers, and suppliers, enough to support the entire e-commerce lifecycle. This includes managing product listings, marketing, sales, and delivery, which enables businesses to rapidly expand their category and product assortment.

Rithum can also manage inventory with fluctuating consumer demand, establish dropship or marketplace distribution, and integrate digital marketing with listing optimisation, all while testing performance to help maximise ROI and investment.

The commerce platform now processes US$50b in annual gross merchandise value (GMV) and manages over US$500m in digital marketing and retail media ad spend.

Bryan Dove, CEO of Rithum, said, “We’re thrilled to introduce Rithum, which now represents the company we’ve built over the last 20 years—one that has brought industry-leading businesses together to create unmatched value for our customers. Our mission is to build profitable and lasting commerce businesses for the world’s greatest brands, retailers, and suppliers. It’s truly how we operate every day.”

He added, “This next chapter will be our best yet. I’m incredibly proud of the momentum and innovation we’ve seen in our business, and we are committed to fueling our customers’ growth well into the future.”

Also commenting on the rebranding, Aarthi Ramamurthy, chief technology and product officer at Rithum, shared, “We’re excited to welcome the Cadeera team to Rithum. With this new platform, AI will accelerate Rithum’s disruption of commerce by automating a number of processes across the e-commerce lifecycle, enabling retailers and brands to meaningfully reduce operating expenses and increase speed-to-site for new products. This is just the beginning for us. We will continue to invest in this area significantly to infuse AI across our entire platform, equipping brands and retailers with the tools they need to grow their businesses.”

Meanwhile, Heather Hershey, research director for worldwide digital commerce CIS at IDC, said, “Leaders from brands and retailers need a partner that is thinking holistically across different partnership models in the connected commerce ecosystem. Rithum aims to fill this gap in the industry and serve as a one-stop shop, powering the entire e-commerce shopping journey.”

Australia – Cloud-based e-commerce solutions ChannelAdvisor has announced its integration with regional e-commerce giant Shopee. Through the partnership, ChannelAdvisor customers will be able to reach new consumers in the SEA region.

Customers can now extend their multichannel commerce strategies to new markets in the region, while leveraging the efficiencies of a centralised platform.

Some of the solutions include transforming product data to meet the unique requirements of each channel, optimising and managing product content from a centralised location, maximising reach without overselling by synchronising inventory quantity across channels, and identifying growth opportunities with powerful reporting and dashboard analytics.

Derek Conlin, VP for global business development at ChannelAdvisor, said, “We’re excited to announce our integration with Shopee, which will provide ChannelAdvisor customers with access to millions of new buyers in Southeast Asia and beyond.”

He added, “Brands and retailers keen on accelerating growth of their online business should evaluate selling on Shopee to increase visibility and sales in Southeast Asia and Taiwan.”

Australia – Cloud-based e-commerce solutions ChannelAdvisor has announced the appointment of Darren Fifield as its managing director for Asia-Pacific, where he will lead the company’s regional business strategy development, cultivate successful and valuable relationships with longstanding clients and expand customer acquisition and growth.

Fifield has more than 30 years of experience managing sales teams and customer accounts, including more than 15 years in senior regional and global roles at leading tech companies. Most recently, he served as chief commercial officer for aCommerce in Indonesia and as regional director for Liveclicker in the Asia-Pacific region. He has also held senior roles at Radial Inc., Kelly Services and Lightspeed Research.

In addition, his extensive experience includes managing brand client relationships, overseeing operational expansions, developing new talent and leading teams and departments, providing financial planning and support to fellow executives and establishing and implementing strategies in sales, business and client success.

Speaking on his appointment, he said, “It’s an exciting time to put my skills and background in building and developing business opportunities across the Asia-Pacific region to work at ChannelAdvisor. I share ChannelAdvisor’s vision for excellence and plan to dive right into the challenges and rewards of implementing strategies that envigorate the success of our customers and partners.”

Meanwhile, Paul Colucci, chief revenue officer at ChannelAdvisor, commented, “Darren comes to ChannelAdvisor as a leader in e-commerce with extensive experience in the Asia-Pacific region. In his role, he will actively build on the enormous opportunities presented to brands and retailers. We know Darren will work closely with clients and internal teams and will help strengthen ChannelAdvisor’s international growth and commitment to excellence in our industry.”

Sydney, Australia – More younger consumers in Australia are utilizing social media to conduct product research and discovery before deciding to purchase a product, the latest survey from cloud-based e-commerce solutions ChannelAdvisor notes.

According to the survey, 64% of 18- to 25-year-olds have researched products on Instagram during the past 12 months, while 67% of 26 to 35-year-olds have researched products on Facebook within the same period. 

Despite that, social media use for product research remains the least-used online channel for product research, with only 6% of all respondents using it. Search engines or organic search remains to be the go-tochannel for product research, which is used by 37% of respondents. This is followed by brand websites (23%) and marketplaces or retailer sites (35%).

In regards to what affects a consumer’s purchasing decision, price takes the lead with 79% of the respondents agreeing so, followed by availability (55%), reviews (44%), delivery speed (42%), brand name (35%), and payment options (35%), and flexibility of delivery time (22%).

“The survey results are clear: consumers aren’t buying products and interacting with companies the way they did before 2020. Consumers want convenience at each stage of the buying journey — from research to sale. Brands and retailers need to shift their focus to their consumers’ demands,” said Mike Shapaker, CMO at ChannelAdvisor.

The survey also noted that factors such as a product being out of stock (61% of respondents), a possible better price (46%), negative reviews (35%), unclear product information (32%), as well as unclear product images (26%), and too few reviews (17%) are reasons why consumers would abandon online purchases.

For the upcoming holiday season, about 36% of surveyed consumers plan to do more holiday shopping online this year, while 42% of survey respondents plan to use ‘buy online, pick up in-store’ or curbside options this season. Meanwhile, 7% plan to do less holiday shopping online.

“Ahead of peak season, they’ll [brands and businesses] need to reimagine and reinforce e-commerce strategies to take advantage of these permanent changes, as their competitors will soon begin doing the same,” Shapaker added.