USA – Amperity, the first AI-powered Lakehouse customer data platform (CDP), has announced the appointment of Chris Polishuk as its new chief revenue officer to lead its global go-to-market teams, enhance sales strategies, and expand market reach.
In his new role, Polishuk brings over two decades of expertise in marketing and advertising technology and data management. Renowned for crafting enterprise sales strategies, building high-performing teams, and managing global customer relationships, he has a proven track record of driving success across leading technology and data companies.
Polishuk’s career is marked by driving transformational change, leading to exponential growth and value creation for companies including Datorama (acquired by Salesforce), Acxiom, and Birst.
Commenting on his appointment, Polishuk said, “Amperity stands out as a truly mission-driven organisation, the kind that leaves a lasting impact on its customers and employees. The company’s remarkable momentum is a direct result of its world-class lakehouse platform coupled with an unwavering customer-centric approach. I’m excited to build on this foundation and drive Amperity’s growth to new heights in 2024 and beyond.”
Chris Jones, interim CEO of Amperity, also shared, “We’re thrilled Chris is joining the company as our new chief revenue officer. Finding someone with the perfect blend of dynamism, know-how, and cultural fit was no small feat, but Chris ticks all the boxes and then some. His impressive history of steering global go-to-market teams to success across competitive landscapes is a game-changer to help our team level up to exceed the needs of the market.”
Polishuk’s appointment comes at a time when Amperity is experiencing significant growth and expanding its market presence.
This year, Amperity made major advancements across its Lakehouse CDP platform that have delivered significant business value through AI-powered tools, unified customer data, and enhanced media measurement capabilities.
The AmpAi suite of tools includes AI Assist, which boosts productivity for non-technical users by enabling them to build and customise data assets, and AmpGPT, which democratises data-driven decision-making through natural language processing. Since the launch of Ai Assist, query usage has increased by 98%, saving users an average of seven to eight hours a week.
Furthermore, Amperity’s Lakehouse CDP feature, Bridge, allows users to point and share data to and from a lakehouse rather than using the slower, less secure reverse ETL method. Since its launch in May, the features table reads in Databricks have increased by 432%.
Finally, to enhance Amperity for Paid Media, which uses industry-leading ad connectors and first-party data to deliver over 15 billion unified customer profiles each day, Amperity recently announced its new media measurement tools.
In support of this ongoing initiative, Amperity also recently announced its new media measurement tools, which include offline conversion APIs, segment comparison dashboards, and ad performance dashboards. These tools empower marketers to accurately measure in-store revenue driven by digital ads, compare audience segments, and visualise cross-platform performance. Additionally, the Native UID 2.0 Integration expands privacy-safe identity resolution capabilities, enabling brands to track advertising touchpoints across the open internet more effectively. Now, more than 75% of Amperity’s customer base is using Amperity for paid media.
Amperity’s innovation has not gone unnoticed by industry analysts and partners. Databricks recognised Amperity as its Communications, Media, and Entertainment Partner of the Year. For the first time, Microsoft recognised Amperity by naming the company a finalist for Retail & Consumer Goods Partner of the Year. And in its first annual CDP Magic Quadrant report, Gartner named Amperity a visionary, while CB Insights and Spark Matrix named the company a leader in their respective CDP industry reports.
In addition to the innovation and accolades, Amperity has further solidified its commitment to data security and privacy by achieving ISO 27001, SOC 2, and HIPAA compliance. These certifications underscore Amperity’s dedication to maintaining the highest standards of information security management, data protection, and healthcare information privacy, providing customers with additional assurance in handling their sensitive data.
Amperity has become the Lakehouse CDP of choice for leading brands across financial services, media, retail, sports leagues and teams, travel, and tourism, with over 400+ brands, including Gap, Haymarket Media Group, Loblaw, M&T Bank, the Seattle Mariners, and the Seattle Seahawks. Amperity has also built strong partnerships with industry-leading ad technology providers Criteo and The Trade Desk, as well as system integrators Deloitte Digital and Slalom Consulting, to help accelerate the company’s growth.