Australia – Search intelligence platform Captify has announced a new team expansion as part of bolstering its Australian operations. They include Chris Santoso as partner lead, Dan Kearney to lead operations in Melbourne, and Evan Taousanis to bolster client services.
Speaking about the new updates, Krish Raja, general manager for Australia at Captify said, “It’s all about timing. We’ve been in the Aussie market for nearly two years in its full scope now and it’s clear that there’s a huge appetite for a programmatic search intelligence product that can help to illuminate the mid-funnel.”
He added, “Agencies and publishers alike are crying out for privacy-safe activation techniques that leverage cookieless intent data right now, and we’re very excited to be a strong partner to both sides. Our main focus is to improve value creation on both the sell and buy sides of the ecosystem through our technologies.”
Meanwhile, Maddie Basso, head of sales at Captify, commented, “Being first to the table with our cookieless solutions last year gave us a good headstart to iron out some of the wrinkles that everyone must, and we’re now expanding at the right time. Aussie agencies such as Spark, Matterkind, Nunn, Carat, EssenceMediacom and OMD already work with us across their most forward-thinking brands to ensure that they’re in safe hands in a shifting data space. We’re looking forward to expand that support further into the latter part of this year.”