Tag: Campaign
Singapore —Tourism Malaysia has launched its culinary campaign, “Flavours of Malaysia” in Singapore, using food as a key marketing platform to build excitement for the highly anticipated Visit Malaysia 2026 (VM2026) national campaign. Running from 1 June to 12 July 2026 at Food Capital in Grand Copthorne...
India — Flipkart is bringing internet culture into its latest marketing campaign by turning viral buffalo Don into the face of its annual GOAT Sale, using humour and a real-life internet sensation to build excitement around its biggest shopping event. Created by Talented, the campaign introduces Don,...
Kuala Lumpur, Malaysia — MISC Group has launched ‘Weathered Into Instincts,’ a new campaign to mark the Day of the Seafarer, putting the spotlight on the people behind the world’s supply chains. Created with creative agency Chariot, the campaign celebrates the physical resilience and instincts that seafarers...
Manila, Philippines – Lazada Philippines is strengthening its support for Filipino micro, small, and medium enterprises (MSMEs) through the relaunch of its LazGrow Together campaign and expanded partnerships with government agencies aimed at accelerating digital business growth. The renewed initiative...
![[Campaign] Discover More to Love x PH](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Discover-More-to-Love-x-PH.jpg)
Manila, Philippines – The Department of Tourism (DOT) is rolling out a new domestic tourism campaign, “Discover More to Love,” as it looks to encourage more Filipinos to explore local destinations through curated travel experiences and industry partnerships, as reported by the Philippine...
Kee Wah Bakery debuts 'Shapes of Love' campaign blending heritage pastries with iconic romance films
Hong Kong – Kee Wah Bakery has partnered with Broadway Cinematheque to launch the ‘Shapes of Love Film Festival’ (愛的模樣電影節), an experiential campaign that pairs classic romance films with the bakery’s signature pastries in a bid to connect its heritage with contemporary cultural experiences....
Mumbai, India — Wondrlab has partnered with Audi India to launch ‘That quattro feeling,’ a new brand campaign designed to shift the conversation around Audi’s iconic quattro technology from technical specifications to the emotions drivers experience behind the wheel. The campaign focuses on the confidence,...
SCMP launches new brand campaign highlighting the influence of trusted journalism on decision-makers
Hong Kong – South China Morning Post (SCMP) has launched ‘Influence Reads SCMP’, a new brand campaign that spotlights the role of trusted journalism in shaping the decisions of business leaders and influential figures across Asia. The campaign features six prominent personalities from Hong...
Indonesia — Pepsodent is using horror to spark conversations about gum health with the launch of its new ‘Pepsodent Gum Mysteries’ campaign, transforming iconic monsters into unlikely advocates for healthier gums. Created for Pepsodent’s Gum Expert range, the campaign aims to raise awareness that gum...
Kuala Lumpur, Malaysia — Cagamas Berhad, through its sister company Cagamas SRP Berhad, has launched the Cagamas First Home Campaign, a new initiative designed to encourage first-time home ownership while raising awareness of its mortgage guarantee schemes across Malaysia. More than a promotional initiative,...
![[Creative Work] Uninfluenced](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Uninfluenced.webp)