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Tag: Campaign

Anytime Fitness
Anytime Fitness unveils 'Find Your Fit' audio campaign with unique gym-goer soundscapes on Spotify 
Posted on May 30, 2024
by MARKETECH APAC
Anytime Fitness Australia and The Hallway have released a new audio campaign for Anytime Fitness using the Find Your Fit creative platform, which the partnership launched late last year. This ad, which runs on Spotify and targets listeners across Australia's most popular music genres, has a cast of distinct...
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tcp-mccann
TCP partners with McCann Thailand in energising campaign to promote new energy drink for women
Posted on May 27, 2024
by Aliza Carmona
Global Thai enterprise TCP Group has teamed up with McCann Worldgroup Thailand to launch its latest campaign for ‘Ready’, an energy drink specifically designed for women.
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Deadpool & Wolverine resolve bitterness and find common ground alongside Heineken Silver
Deadpool & Wolverine resolve bitterness and find common ground alongside Heineken Silver
Posted on May 23, 2024
by Teddy Cambosa
Featuring the film's stars Ryan Reynolds (Deadpool) and Hugh Jackman (Wolverine), the campaign shows fans how Heineken Silver is the perfect bridge to help resolve the bitterness amidst the iconic feud between the two characters.
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Pepsodent
Pepsodent launches 'Behind Every Smile of Indonesia' campaign to emphasise transformational potential of a smile
Posted on May 15, 2024
by MARKETECH APAC
The campaign highlights authentic portrayals of Indonesians' tenacity and fortitude, especially during the COVID-19 outbreak and difficult economic times. These tales demonstrate how smiles, which are a symbol of oral health, can bring people together to overcome challenges and share happiness. 
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Chinabank
Chinabank’s latest brand revamp aims to capture younger clients 
Posted on May 7, 2024
by MARKETECH APAC
Chinabank’s reputation as a financial institution that understands its customers' needs in a dynamic environment. This is reinforced by the brand refresh campaign. ‘Focused on You,’ the bank's new tagline, reflects its steadfast commitment to serving and putting its clients' needs first. Its new jingle...
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Samsung connects people through technology in latest campaign with Singtel
Samsung connects people through technology in latest campaign with Singtel 
Posted on May 6, 2024
by Teddy Cambosa
The film, directed by Golden Horse Award nominee, He Shuming, draws inspiration from Singtel Group’s purpose to empower every generation and the many versatile uses of the Galaxy AI.
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MARKETECH-PHOTOS
Suntory BOSS Coffee fuels ambition in new campaign with It’s Friday
Posted on May 6, 2024
by Aliza Carmona
Suntory BOSS Coffee, Japan's iconic canned coffee brand, has teamed up with creative agency It’s Friday in a new brand campaign that redefines the trans-Tasman coffee experience.
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MARKETECH-PHOTOS
McDonald’s Korea sparks conversation on caregiver needs in new campaign with Leo Burnett Korea
Posted on April 29, 2024
by Aliza Carmona
McDonald’s Korea has partnered with global advertising agency Leo Burnett Korea to create its latest campaign that shines light on the living conditions mothers and other caregivers undergo when their child is hospitalised.
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MARKETECH-PHOTOS
TBWA\Media Arts Lab Singapore on connecting through comedy for Apple’s Hari Raya campaign in MY
Posted on April 19, 2024
by Aliza Carmona
MARKETECH APAC spoke exclusively with the team at TBWA\Media Arts Lab Singapore to learn more about the agency’s creative strategy for this campaign and how it effectively leverages the cultural significance of Hari Raya to resonate with Malaysian audiences.
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Gulf Oil puts the spotlight on the fans in latest campaign with cricket team Chennai Super Kings
Gulf Oil puts the spotlight on the fans in latest campaign with cricket team Chennai Super Kings
Posted on April 19, 2024
by Teddy Cambosa
In a bold and disruptive campaign by Dentsu Creative, Gulf Oil has decided to hand over the reins of its advertising to the fans, giving them a chance to showcase their love and loyalty for the team, while the players focus on their training and the game.
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