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Tag: Campaign

AIA Group
AIA Group launches ‘Rethink Healthy’ campaign to advocate for more inclusive and sustainable living for people in Asia
Posted on June 18, 2024
by MARKETECH APAC
‘Rethink Healthy’ advocates for a more inclusive, pertinent, and doable approach to wellbeing that is more sustainable and inclusive for people in Asia. This campaign is  part of the AIA One Billion initiative of AIA Group Limited, which aims to empower one billion people to live better, longer lives...
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Ancestry
Ancestry’s new campaign delves into the deep roots of well-known AU rugby league players
Posted on June 13, 2024
by MARKETECH APAC
The ad, developed in collaboration with partner agency DEPT®, ties DNA testing to the Australian National Rugby League (NRL) fan base and highlights its potential. Ancestry seeks to reveal the origins of the athletes' DNA, along with some traits, by means of captivating social media content and exclusive...
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Bentley
Bentley Motors’ global campaign to connect with younger generations by blending modernity with tradition
Posted on June 13, 2024
by MARKETECH APAC
The film delves deeply into several aspects, such as the music featured in the Bentley Record Room, the design features found in Bentley Home, and Bentley Extraordinary Journeys. Through genuine, unusual, and elevated methods, the numerous transitions explore a balance of polarities unique to the brand,...
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Milton
Milton encourages parents to get the ideal tupperware for kids back to school in new campaign via Posterscope
Posted on June 11, 2024
by MARKETECH APAC
Milton provided the goods for every parent's taste and need through the campaign, which was managed by Posterscope, an out-of-home (OOH) specialist agency from Dentsu India. This campaign acted as a reminder to encourage purchases as the summer holidays drew to an end. 
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Dat Bike
Dat Bike's e-bikes power small businesses through Vietnam's blackouts in new initiative via Happiness Saigon
Posted on June 5, 2024
by MARKETECH APAC
Happiness Saigon's most recent campaign alongside Dat Bike have turned the latter’s e-bikes into emergency power generators to help small business owners survive blackouts. A hotline service was established to connect the owners with a nearby Dat Biker and their fully charged e-bike. 
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Mad Max
Havas Play’s campaign for Warner Bros. gives iconic Singapore ice cream bike a Mad Max makeover
Posted on June 4, 2024
by MARKETECH APAC
Havas Play created an ice cream cart to promote the upcoming movie ‘Furiosa: A Mad Max Saga’, which is set to be released on May 22. The design was inspired by Singapore's ice cream bike vendors and their noticeable presence on the streets. Designed to draw attention, this functioning cart was given...
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Heineken
Heineken Silver invites Vietnamese football fans to ‘Enjoy the Smoothness’ by celebrating goals in real-time
Posted on June 4, 2024
by MARKETECH APAC
The "Enjoy the Smoothness" campaign works as follows–Heineken gives fans instantaneous discounts on Heineken Silver through Grab for each goal during live football games that is celebrated with a player sliding smoothly. 
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Mogu Mogu
SEVENTEEN tapped as Mogu Mogu’s first global brand ambassadors, unveils global campaign
Posted on May 31, 2024
by MARKETECH APAC
Drink company SAPPE, has appointed popular K-pop boy band SEVENTEEN as its first global brand ambassador for its trademark fruit drink Mogu Mogu. In keeping with their assigned roles, the 13 members of SEVENTEEN will embody the concepts of 'Fun' and 'Lively' in relation to SAPPE's Mogu Mogu fruit ju...
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Anytime Fitness
Anytime Fitness unveils 'Find Your Fit' audio campaign with unique gym-goer soundscapes on Spotify 
Posted on May 30, 2024
by MARKETECH APAC
Anytime Fitness Australia and The Hallway have released a new audio campaign for Anytime Fitness using the Find Your Fit creative platform, which the partnership launched late last year. This ad, which runs on Spotify and targets listeners across Australia's most popular music genres, has a cast of distinct...
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tcp-mccann
TCP partners with McCann Thailand in energising campaign to promote new energy drink for women
Posted on May 27, 2024
by Aliza Carmona
Global Thai enterprise TCP Group has teamed up with McCann Worldgroup Thailand to launch its latest campaign for ‘Ready’, an energy drink specifically designed for women.
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