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Tag: Campaign

Anker Innovations launches AR campaign to ‘charge up’ SEA
Anker Innovations launches AR campaign to ‘charge up’ SEA
Posted on February 28, 2025
by Aliza Carmona
Anker Innovations, a mobile charging and consumer electronics company, has launched its latest campaign to ‘charge up’ Southeast Asia.
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Central Narcotics Bureau combats drug abuse among youth with escape room activation
Central Narcotics Bureau combats drug abuse among youth with escape room activation
Posted on February 28, 2025
by Aliza Carmona
The Central Narcotics Bureau (CNB) has unveiled its latest anti-drug abuse campaign to combat the youth’s increasing exposure to illegal drugs.
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canva weidenkennedy tokyo japan short film
Canva, Wieden+Kennedy Tokyo launch heartfelt film series exploring creativity’s impact
Posted on February 28, 2025
by Aliza Carmona
Japan – Canva has teamed up with Wieden+Kennedy Tokyo (W+K Tokyo) to launch a captivating new film series that showcases how creativity can transform everyday challenges into innovative solutions. Directed by filmmaker Yuki Tanada, known for The One Million Yen Girl and My Broken Mariko, the eight-part...
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KFC dishes out tiny pocket fix for International Women’s Day
KFC dishes out tiny pocket fix for International Women’s Day
Posted on February 27, 2025
by Aliza Carmona
KFC is dishing out a fix for women’s generally tiny jean pockets this International Women’s Day.
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Menstrual care brand Blood breaks period taboos in unapologetically unfiltered campaign via VML Singapore
Menstrual care brand Blood breaks period taboos in unapologetically unfiltered campaign via VML Singapore
Posted on February 26, 2025
by Aliza Carmona
Singapore – Creative agency VML Singapore and menstrual care brand Blood is breaking menstrual taboos in its latest ‘Period Squad’ campaign. The newly launched campaign aims to dismantle outdated perceptions of menstruation, encouraging open dialogue. The ‘Period Squad’ features the characters Crampy,...
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Levi's launches second instalment of ‘REIIMAGINE’ campaign starring Beyoncé
Levi's launches second instalment of ‘REIIMAGINE’ campaign starring Beyoncé
Posted on February 25, 2025
by Aliza Carmona
Titled ‘Pool Hall,’ it builds on Levi's recent campaign reimagining the brand’s decades-old advertisements.
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sunlife bahkc 2025 10 million investment
Sun Life invests over HK$10m in three-year partnership with Basketball Association of Hong Kong
Posted on February 20, 2025
by Aliza Carmona
Hong Kong – Sun Life and the Basketball Association of Hong Kong, China (BAHKC) have signed a three-year, HK$10 million partnership to support athletes, promote basketball, and enhance community engagement. As part of the initiative, Sun Life will provide medical and accident insurance for Hong Kong...
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SIT prepared for life fiftyfull 2025
SIT’s new admissions campaign by FiftyFull highlights industry-ready education
Posted on February 19, 2025
by Aliza Carmona
Singapore – The Singapore Institute of Technology (SIT) has launched a new admissions campaign in collaboration with creative agency FiftyFull. Centered on the theme “Prepared for Life,” the campaign features real students at SIT’s new Punggol Campus and highlights the university’s focus on applied learning...
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the buckle hack mmvd 2025
MMVD’s new campaign turns every commercial vehicle into a moving seatbelt safety reminder
Posted on February 18, 2025
by Aliza Carmona
India – To drive home the importance of seatbelt usage, the Maharashtra Motor Vehicles Department (MMVD) has launched a new campaign using reflective tape on commercial vehicles to promote seatbelt use during Road Safety Awareness Month. MMVD’s ‘The Buckle Hack’ initiative uses mandatory reflective...
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cadbury ogilvy perfectly imperfect vday
Cadbury, Ogilvy celebrate the beauty of imperfect love in heartfelt Valentine’s Day campaign
Posted on February 17, 2025
by Aliza Carmona
Philippines – Cadbury teamed up with Ogilvy Philippines, Indonesia, and Singapore for a Valentine’s Day campaign celebrating the beautifully imperfect nature of real love. Cadbury’s campaign highlights how the most meaningful love stories often defy clichés and expectations. It embraces the complexities...
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