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Tag: Campaign

Tinder's Campaign
Tinder's 'It Starts With a Swipe' campaign brings modern romance to life with real couple messages
Posted on July 10, 2024
by MARKETECH APAC
The campaign reimagines the romance and serendipity of vintage romantic films from the perspective of contemporary dating in a number of new video spots. Because meet-cutes on Tinder occur frequently, the campaign features singles meeting in classic rom-com circumstances. The conversation is based on...
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Dettol makes handwashing fun for all in latest campaign via WiredCo.
Dettol makes handwashing fun for all in latest campaign via WiredCo.
Posted on July 9, 2024
by Teddy Cambosa
The partnership approaches handwashing from a fun standpoint, using a trusted role model and music to build memory structures that teach children to wash their hands properly.
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rebel transforms lives through sport in latest campaign via The Monkeys
rebel transforms lives through sport in latest campaign via The Monkeys
Posted on July 8, 2024
by Teddy Cambosa
Building on the ‘Sport Is Calling’ brand platform established in 2020, the campaign features the incredible journeys of Australians whose lives have been radically transformed by sport.
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Croissant brand 7DAYS mixes it up in latest campaign via Naga DDB Tribal
Croissant brand 7DAYS mixes it up in latest campaign via Naga DDB Tribal
Posted on July 2, 2024
by Teddy Cambosa
The collaboration boasts local artists Naim Daniel and Bunga, which includes a catchy tune named ‘Gandingan Tergempak Malaysia’ (Malaysia’s Greatest Mix), accompanied by a visually striking music video.
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clear-men-mystery-campaign
CLEAR’s new light-hearted campaign with MullenLowe Singapore turns football superstars into hair detectives
Posted on July 1, 2024
by Aliza Carmona
CLEAR, the male shampoo brand by Unilever, has teamed up with MullenLowe Singapore to unveil its newest mystery-themed campaign, starring two prominent football superstars as detectives cracking the case of hair woes.
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Singlife supports the dreams of Singaporeans in latest brand campaign
Singlife supports the dreams of Singaporeans in latest brand campaign
Posted on July 1, 2024
by Teddy Cambosa
Singlife’s 2024 Dream campaign continues to play on the local expression “Caaaaan!” to encourage consumers to dream big, and plan so they can achieve their goals in life, no matter how big or small.
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TAFEP's new campaign urges Singaporeans to update mindsets and eradicate workplace discrimination
TAFEP's new campaign urges Singaporeans to update mindsets and eradicate workplace discrimination
Posted on June 27, 2024
by MARKETECH APAC
A film that explores the applicability of prejudice in the workplace and in society at large is part of the "Update Our Mindset" initiative. The film refutes this idea by showing prejudice in the workplace in a variety of contexts and forms, and it advises viewers to change their perspectives in order...
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Ant International depicts support almost 100 million MSMEs following launch of latest global campaign
Ant International depicts support almost 100 million MSMEs following launch of latest global campaign
Posted on June 27, 2024
by Teddy Cambosa
Through these efforts, Ant International reinforces its commitments towards MSME digitalisation and inclusion through the expansion of its services as well as new programs for skills development with industry partners.
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Sealy taps GO Communications for latest digital and social media campaign
Sealy taps GO Communications for latest digital and social media campaign
Posted on June 24, 2024
by Teddy Cambosa
The campaign will elevate and reinforce Sealy’s premium positioning and promote the tagline “Sleep First Class” across various digital platforms. The tagline serves as a central theme, communicating the luxurious and life-enhancing benefits of Sealy’s high-quality products and “Posturepedic” technology...
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LG spreads optimism in everyone’s lives in latest social media challenge alongside campaign
LG spreads optimism in everyone’s lives in latest social media challenge alongside campaign
Posted on June 21, 2024
by Teddy Cambosa
Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the "finger heart" gesture – a popular symbol among K-pop idols created by forming a mini heart with the index...
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