Tag: Campaign
Indonesia – Lifebuoy, Unilever’s hygiene soap brand, has teamed up with MullenLowe agencies to launch a horror-comedy campaign targeting Gen Z in Indonesia. Amid record-breaking heatwaves, the campaign blends supernatural folklore with humour to promote Lifebuoy’s cooling body wash. Developed by MullenLowe...
Beauty brand Dove is advocating for body positivity among Filipina athletes in its latest International Women’s Month campaign.
SM Supermalls is advocating for a waste-free future through its nationwide ‘Trash to Cash’ (TTC) initiative, where people can exchange recyclables for cash.
The new campaign is redefining modest wear in the midst of Ramadan, weaving modernity with tradition.
India – For the first time in its history, Britannia has redesigned both its ‘Marie Gold’ biscuit and packaging to honour Avani Lekhara, India’s first female athlete to win gold at both the Paris 2024 and Tokyo 2020 Games, marking a historic tribute to her extraordinary achievement. As part of the ‘Avani...
Singapore – The Singapore National Co-operative Federation (SNCF) has launched “Co-op of the Day” (#COTD), a brand awareness campaign celebrating the 100th anniversary of the Singapore Co-operative Movement (SCM). Hosted on SCM’s Instagram and Facebook pages, the campaign showcases the impactful work...
India – Britannia Good Day’s latest campaign takes a bold approach to settling the age-old debate of the best biscuit for chai—by leaving the biscuit out of the ad entirely. Britannia launched a campaign in early 2024, featuring TVCs and a collaboration with Chai Point at the Maha Kumbh, where lakhs...
Thailand – The Stop Gambling Foundation and Dentsu Creative Thailand have joined forces to launch an initiative that turns the tactics of gambling ads against themselves to expose the risks of online gambling and protect Thai youth from addiction. The “Tit for Tat: Stop Online Gambling” campaign...
Indonesia – Google Play and DDB Group Singapore have introduced a new campaign that reimagines family gatherings during Ramadan, turning them into virtual gaming experiences. Launched on 4 March in Indonesia, the ‘Level Up Ramadan with Google Play’ campaign highlights how gaming has become a shared activity...
The ‘Journey to Better SG’ campaign invites survivors, caregivers, family members or friends of a patient to share stories of healing.
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