Tag: Campaign
India – Britannia 5050 has launched Season 2 of its 4th Umpire campaign, now hosted on a new digital platform, 5050Cricket.in, tapping into India’s enduring passion for cricket. Conceptualised by creative agency Schbang, the Britannia 5050 4th Umpire campaign invites fans to play the role of an...
The Department of Social Welfare and Development (DSWD) is set to launch information caravans for its campaign against fake news.
Indonesia – IKEA, in partnership with Dentsu Indonesia, has introduced a campaign that encourages family interaction by redesigning traditional furniture assembly manuals into more collaborative and child-friendly guides. Called the ‘Bonding Instruction’, the initiative reimagines IKEA’s traditional...
China – In a move that challenges long-held retail display norms, Harbin Beer has launched a campaign that places its products at the back of store refrigerators—typically the least visible and least favourable shelf space. The campaign, developed in collaboration with BBDO China, is based on research...
Hong Kong – Cathay marked a nostalgic return to Kai Tak on the final day of the Cathay/HSBC Hong Kong Rugby Sevens, staging a low-altitude flypast to celebrate the former airport’s 100th anniversary and the tournament’s debut at Kai Tak Sports Park. For decades, Kai Tak served as Hong Kong’s international...
Thailand – With Songkran celebrations set to begin, Pernod Ricard, the producer of premium international wine and spirits, is bringing back its ‘Drink More Water’ campaign in Bangkok for a second year, as part of efforts to promote moderation and reduce binge drinking during the holiday. The ‘Drink More...
The Ministry of Culture, Community, and Youth (MCCY) is promoting harmony amidst diversity in its latest film series with advertising agency DDB Group Singapore.
Indonesia – Dentsu Indonesia, in collaboration with the prominent Indonesian newspaper Harian Kompas, has launched an innovative initiative to empower sexual assault survivors with a platform to be heard and a reliable, legally sound tool for self-protection. Titled MANTRA of Hope, the initiative stemmed...
India – Ditching over-the-top claims, Britannia is serving a dose of honesty with its latest “Face the Facts” campaign — a bold refresh of its NutriChoice packaging that brings a candid, no-frills perspective to everyday snacking. Conceptualised by Lowe Lintas, the campaign embraces the product for what...
India – At the world’s largest gathering, Maha Kumbh, creative agency tgthr. partnered with National Payments Corporation of India (NPCI) and The Times of India (TOI) to turn a humble everyday item—the newspaper bag—into a powerful tool for scam awareness. The Anti Scam Shala campaign reimagined the...
