Tag: Campaign
Japan – Apple Japan, in partnership with TBWA\Media Arts Lab Tokyo, has launched a new campaign spotlighting the true story of Masahiro Suzuki, a heavy metal fan whose Apple Watch detected irregular heart rhythms—prompting life-saving medical intervention. Titled ‘Suzuki-san’s Heart Story’, the 30-second...
Indonesia – Dentsu Indonesia has partnered with local sustainability start-up Boolet to launch “Re-Skewer”, a campaign addressing the growing issue of single-use satay skewer waste in Jakarta. The initiative responds to growing concerns over Indonesia’s wood-based utensil waste, with around 15,000 tonnes...
China – Apple China, in partnership with TBWA\Media Arts Lab Shanghai, has unveiled a new Mac campaign aimed at the millions of students transitioning from high school to university following the Gaokao exams. Titled ‘If you want it, Mac can do it with you’, the campaign features a short film that follows...
South Korea – In a new collaboration, Apple has partnered with K-pop girl group aespa to release a performance video for their unreleased track “Dirty Work”, filmed entirely on the iPhone 16 Pro. Featuring members Karina, Giselle, Winter, and Ningning, the video highlights choreography captured in cinematic...
Havaianas Philippines is emphasising the comfort provided by flip-flops through the release of a new digital content with advertising agency GIGIL.
India – Bandhan Mutual Fund, in partnership with Grey India, has launched the second phase of its ‘Salary Wala Plan’ campaign, focusing on themes of financial independence and the freedom to pursue personal interests. The first phase of the campaign, released a few months ago under the title ‘Bache hamara...
Vaseline is raising skincare awareness for gamers in a new campaign with Ogilvy Singapore.
India – As part of its latest campaign, Agoda has unveiled an AI-driven vacation planner for Indian travellers, created in partnership with Google AI. Developed using Google’s Gemini and Imagen models, the new tool combines AI-driven natural language understanding with Agoda’s global inventory of travel...
KFC Thailand has partnered with popular character Butterbear to introduce ‘Nong Noey’ as the ‘Daughter of KFC Thailand.’
Hong Kong – Café de Coral has launched a new campaign in collaboration with dentsu Hong Kong, reviving a sense of nostalgia through its focus on family togetherness. Titled “Timeless Taste of Hong Kong”, the campaign underscores the brand’s long-standing role as a familiar presence in the...
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