Tag: Campaign
India –Flipkart partnered with integrated advertising agency SW Network to launch an eye-catching experiential campaign at New Delhi’s Nexus Select Citywalk mall, showcasing the Motorola Edge 60’s built-in stylus through a live, large-scale doodle activation. As part of the campaign, the courtyard at...
China – In celebration of ‘I Love You 520’ Day, global skincare powerhouse SK-II has unveiled a new campaign with iconic Asian rock band MAYDAY, blending music and beauty to honour love in its most genuine form. The campaign features MAYDAY’s hit love song ‘First Love Once Again’, from their sixth Mandarin...
China – LUX, together with VML Singapore, has unveiled a new campaign that challenges deep-rooted naming traditions in China—encouraging women to reclaim their identity by creating meaningful, modern names that celebrate who they truly are. As part of the campaign, LUX and VML Singapore launched ‘Reclaim...
Producing and scaling paid and owned media creatives often involves inefficiencies, resulting in high costs, suboptimal creative output, and challenges in maintaining brand governance at scale. Time-intensive development, the demand for multiple ad formats, and resource constraints can overwhelm marketing...
The Management Association of the Philippines (MAP) has teamed up with communications group DDB Group Philippines to encourage Filipinos to vote during the elections.
India – To mark Mother’s Day, DCM Shriram Foundation has launched a poignant digital campaign highlighting the urgent issue of high-risk pregnancies and the pressing need for accessible maternal healthcare in rural India. Part of the Foundation’s Khushali Sehat (Mother & Child Health Program), the...
Dentsu Creative Vietnam has launched a new campaign for Carl Zeiss Vietnam Ltd.’s new laser vision correction (LVC) technology.
India – Breaking away from conventional portrayals of motherhood, Vinod Intelligent Cookware has unveiled a poignant Mother’s Day campaign that challenges the long-standing association between mothers and the kitchen. The campaign, developed in partnership with Network Advertising and Ten Films, centres...
Samsung, in collaboration with BBH Singapore, has launched a new global advertising campaign spotlighting the Galaxy S25 Ultra and its AI features.
Indonesia – Indofood has teamed up with Dentsu Indonesia to launch a bold new campaign for SARIMI ISI 2’s Korean Spicy Chicken flavour, fusing the global appeal of K-pop with a uniquely local twist through Indonesia’s own ‘dangdut’ culture. Titled ‘The Unexpected Idol’, the campaign presents an unlikely...
