Tag: Campaign
Globe Business, the corporate arm of telecommunications company Globe, is inspiring enterprises to boldly transform in its latest campaign.
India – Flipkart and consumer electronics company Nothing have teamed up with Pepper Creative, a unit of Pepper Content, to launch a campaign promoting mindful tech use while reinforcing Nothing phones’ unique market positioning. Titled ‘Don’t Buy Me,’ the campaign took an unconventional approach...
Indonesia – Jasa Marga, one of Indonesia’s highway operators, has partnered with Dentsu Creative Indonesia to address the risk of microsleep-related road accidents, a major factor in 80% of toll road crashes. This danger is particularly high on the 1,167 km Trans Java Toll Road, where long stretches...
Philippines – Starbucks Philippines is placing female artists in the limelight in its latest campaign for International Women’s Month. Featuring Filipino female artists behind its store artworks, Starbucks is releasing ‘#StrongLikeCoffee Conversations’ held at its Abad Santos Tondo Community Store. The...
Antibacterial soap brand Defensil is spotlighting evolved germs in its latest campaign with advertising agency GIGIL.
The ‘Advance Your Sleep’ campaign, in time for World Sleep Day, celebrates the centennial year of Simmon’s Beautyrest brand.
Singaporean bank POSB is promoting better financial habits in its latest campaign in collaboration with creative agency The Secret Little Agency.
Entertainment company Sanrio is defending its intellectual property (IP) rights in its new campaign across Southeast Asia, a crucial market for the company.
Indonesia – Lifebuoy, Unilever’s hygiene soap brand, has teamed up with MullenLowe agencies to launch a horror-comedy campaign targeting Gen Z in Indonesia. Amid record-breaking heatwaves, the campaign blends supernatural folklore with humour to promote Lifebuoy’s cooling body wash. Developed by MullenLowe...
Beauty brand Dove is advocating for body positivity among Filipina athletes in its latest International Women’s Month campaign.
