Singapore – Fast-food chain KFC in Singapore has launched its revamped breakfast campaign called ‘#UnboringMorning’, in part of the relaunch of KFC’s signature Original Recipe breakfast menu.
The fast-food chain has been serving breakfast across its local chains with a range of breakfast items on its morning menu, each one putting the Original Recipe chicken front and centre.
“In recognition of breakfast being one of the most important meals of the day, along with the growing potential of the morning dining segment in Singapore, KFC Singapore is determined to elevate breakfast into an exciting mealtime that Singaporeans look forward to – be it during their busy work days or on the weekend with family. If you have that KFC crave, why wait till lunch?” the fast-food chain said in a press statement.
For this campaign, KFC Singapore has announced that it will be spending on ads for this campaign four times than their previous, which is expected to achieve a 40% increase in breakfast sales over the next 3 years.
Part of the campaign roll-out is marked with a convoy of KFC-branded sidecars making their way through the rush hour traffic to KFC Singapore’s Kallang restaurant. Upon arrival, a troupe of jubilant dancers, clad in KFC’s signature striped uniform, served a selection of signature Original Recipe breakfast dishes to an upbeat playlist curated to dispel Monday morning blues, available on a curated Spotify playlist.
Lynette Lee, general manager of KFC Singapore, said, “The KFC Singapore breakfast items refresh, and marketing push, are strategic business decisions to drive increased revenue in the A.M. slot. We know that Singaporeans simply love our fresh chicken and Original Recipe flavour, and we encourage them to satisfy their cravings by experiencing #UnboringMornings with KFC Singapore.”
As part of the #UnboringMorning campaign, KFC Singapore has also launched a series of deals, and will be launching a social media competition, which will see 5 lucky commuters win a ride to work in a sidecar.